{"id":1767,"date":"2026-02-01T21:15:54","date_gmt":"2026-02-01T21:15:54","guid":{"rendered":"http:\/\/vampirebreastlift.com\/members\/beverly-hills-rn-vampire-facial-ethical-physician-marketing-jcpm2026-01-20\/"},"modified":"2026-02-01T21:15:54","modified_gmt":"2026-02-01T21:15:54","slug":"beverly-hills-rn-vampire-facial-ethical-physician-marketing-jcpm2026-01-20","status":"publish","type":"post","link":"https:\/\/vampirebreastlift.com\/members\/beverly-hills-rn-vampire-facial-ethical-physician-marketing-jcpm2026-01-20\/","title":{"rendered":"Beverly Hills RN | Vampire Facial\u00ae | Ethical Physician Marketing | JCPM2026.01.20"},"content":{"rendered":"<p class=\"c25\"><span class=\"c37 c41\">The following is an edited transcript of the\u00a0<\/span><span class=\"c37 c41 c32\">Journal Club with Pearls &amp; Marketing<\/span><span class=\"c21\">\u00a0(JCPM) of July 10, 2026, with Charles Runels, MD. \u00a0<\/span><\/p>\n<p class=\"c25\"><a href=\"https:\/\/cellularmedicineassociation.org\/wp-content\/uploads\/2026\/02\/JCPM2026.01.20-edited.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"c12 c37\">&gt;-&gt; The PDF of this live journal club can be seen here &lt;-&lt;<\/span><\/a><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"JCPM2026.01.20 Sylvia Silvestri | Stretch Marks | Ethical Marketing | PRP + Collagen\" src=\"https:\/\/player.vimeo.com\/video\/1158604687?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h2 class=\"c20\"><span class=\"c8\">Topics Covered<\/span><\/h2>\n<ul class=\"c23 lst-kix_list_11-0 start\">\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">Using Ultrasound to Evaluate HA Treatments<\/span><\/li>\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">PRP vs Steroids for Overuse Syndromes<\/span><\/li>\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">Things to Do to Make Your PRP More Effective<\/span><\/li>\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">Combining Collagen (not HA) with PRP<\/span><\/li>\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">Stretch Marks\u2014How to Win the Battle<\/span><\/li>\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">Best Tip for Doing Well as a CMA-Vampire-PRP Provider<\/span><\/li>\n<li class=\"c18 li-bullet-0\"><span class=\"c0\">References<\/span><\/li>\n<li class=\"c1 c47 li-bullet-0\"><span class=\"c0\">Useful Links<\/span><\/li>\n<\/ul>\n<p class=\"c25\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3181\" src=\"https:\/\/i0.wp.com\/cellularmedicineassociation.org\/wp-content\/uploads\/2025\/07\/image5-300x239.jpg?resize=300%2C239&#038;ssl=1\" alt=\"\" width=\"300\" height=\"239\" \/><\/p>\n<p class=\"c40\"><span class=\"c30\">Charles Runels, MD<br \/>\nAuthor, researcher, and inventor of the Vampire Facelift\u00ae, Orchid Shot\u00ae (O-Shot\u00ae), Priapus Shot\u00ae (P-Shot\u00ae), Priapus Toxin\u00ae, Vampire Breast Lift\u00ae, and Vampire Wing Lift\u00ae, &amp; Clitoxin\u00ae procedures.<\/span><\/p>\n<h2 class=\"c16 title\"><span class=\"c31 c45\">Transcript<\/span><\/h2>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/runels.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707892554&amp;usg=AOvVaw2MQgv-eNMwNhiu-Lub1TRT\" target=\"_blank\" rel=\"noopener\">Charles Runels:<\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">We have a fascinating and very experienced guest with us tonight, Sylvia Silvestri, also known as the Beverly Hills RN. About, I don't know, probably 14 years ago, I was eating breakfast in Los Angeles, and we were about to start a workshop, a hands-on workshop at a hotel there on the interstate, and my cell phone rang.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Thank goodness I answered because a woman on the other side says, \"I can see the hotel where you're going to have your conference from where I live and I would like to attend.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I said, \"Okay, come on over.\"<\/span><\/p>\n<p class=\"c1\">Sylvia showed up, and she already had a following as the\u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/beverlyhillsrn.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707893402&amp;usg=AOvVaw2Qn7ZYcObKxbdtuEr2-hsL\" target=\"_blank\" rel=\"noopener\">Beverly Hills RN<\/a><\/span><span class=\"c0\">\u00a0and it seemed like she knew everybody in Los Angeles.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">She came to the conference, learned the beginnings of our procedures and very soon became top-tier and started teaching for us. She's had literally a decade of teaching. I think she has taught more classes in regard to platelet-rich plasma perhaps than anybody, maybe even me, I'm not sure, but it's a close call.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Her experience both as a provider, as a marketer, watching her students within the CMA and outside the CMA before we met, how they have progressed gives her a perspective, I think, that it's extremely valuable, and she's an entrepreneur in other arenas as well. So, I'm going to bring her on the call, and then I'm going to run through some quick articles so she's available to comment, and then we are going to have her go into detail about some of her pearls regarding both providing the procedures and marketing them. Sylvia, you should be able to turn on your mic now. Let's see if you can click that button. Let's see.<\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/beverlyhillsrn.com\/sylvia-silvestri\/&amp;sa=D&amp;source=editors&amp;ust=1769983707894895&amp;usg=AOvVaw2jxT6Vm9jJdQ1LTwWn-Fs8\" target=\"_blank\" rel=\"noopener\">Sylvia Silvestri:<\/a><\/span><\/p>\n<p class=\"c1\"><a href=\"https:\/\/beverlyhillsrn.com\/sylvia-silvestri\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3798\" src=\"https:\/\/i0.wp.com\/cellularmedicineassociation.org\/wp-content\/uploads\/2026\/02\/Sylvia-Silvestri.jpeg?resize=148%2C148&#038;ssl=1\" alt=\"\" width=\"148\" height=\"148\" \/><\/a><\/p>\n<p class=\"c1\"><span class=\"c0\">Hello.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Thank you for being on the call, Sylvia.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Hello.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">What year was that anyway? It's a decade-plus ago, right, about?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I think it was 15 years ago now.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">Wow. Well, you certainly contributed in many ways, both teaching, but Sylvia's, at that time we were just doing the\u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/vampirefacelift.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707895960&amp;usg=AOvVaw0JlC7gcJC0SHWL_w0j41jL\" target=\"_blank\" rel=\"noopener\">Vampire Facelift\u00ae<\/a><\/span>\u00a0and I was beginning to introduce the\u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/oshot.info\/&amp;sa=D&amp;source=editors&amp;ust=1769983707896092&amp;usg=AOvVaw2nt7zxiOz2dFsHFDjXMVVd\" target=\"_blank\" rel=\"noopener\">O-Shot\u00ae,<\/a><\/span><span class=\"c0\">\u00a0but we hadn't introduced the P-Shot\u00ae yet, and a lot of our research hadn't happened yet. Dr. Keller hosted that event and we had about 30 amazing people show up, and you were one of them.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia has a lot of experience with microneedling, which can be part of the treatment for striae. Let's save that one for last and let's go through this one. Let me start with this one.<\/span><\/p>\n<h2 class=\"c20\"><span class=\"c8\">Using Ultrasound to Evaluate HA Treatments<\/span><\/h2>\n<p class=\"c1\">I've never done this: using ultrasound for evaluating what's going on after a treatment,<sup class=\"c9\"><a id=\"ftnt_ref1\" href=\"#ftnt1\">[1]<\/a><\/sup><span class=\"c0\"> but then they also had these cameras (see video). I still just use my iPhone, but they've documented in a very scientific way what happens, and of course, we've covered papers on this journal club for a decade documenting age spots and dynamic wrinkles and changes with platelet-rich plasma.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I don't know, Sylvia, do you have good feel? What percentage of our people do you think use these high-tech cameras like this? Because it can be a big selling tool, and people see their face under here. Any ideas about them, and introduce your ideas about these technologies?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I see some clinics using them, but I would say maybe 30, 40%. When you get to the plastic surgeons, they are using a lot more high-tech technology, obviously, because it's expensive and you have to invest in it, but it is a powerful tool to use to show your patients exactly what's happening under the skin and what the results are showing when they have their treatment done.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">I started doing this before I had an iPhone, it's hard to imagine that now, but I used to take before and afters with my Canon, but we can use this paper or this research to show in an email or a social media post, objective findings that demonstrate that what we do actually works. It's not just a placebo hokey-pokey stuff.<sup class=\"c9\"><a id=\"ftnt_ref2\" href=\"#ftnt2\">[2]<\/a><\/sup><\/p>\n<h2 class=\"c20\"><span class=\"c8\">PRP vs Steroids for Overuse Syndromes<\/span><\/h2>\n<p class=\"c1\">This one, also interesting.<sup class=\"c9\"><a id=\"ftnt_ref3\" href=\"#ftnt3\">[3]<\/a><\/sup><span class=\"c0\"> I think there's probably at least 25% of our group now are doing either sports medicine or at least injecting a joint or two. The sleeper here is in musicians. It seems like a lot of musicians, especially those who play string instruments, have to deal with this.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/cellularmedicineassociation.org\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3810 size-medium\" src=\"https:\/\/i0.wp.com\/cellularmedicineassociation.org\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-Feb-1-2026-03_35_05-PM-300x200.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p class=\"c1\"><span class=\"c0\">We talked about it a couple of months ago when someone sent me a link to a man in New York who does nothing but treat musicians. These overuse syndromes, they can be very debilitating. My son is a drummer, and so I've met violinist and bass players and guitar players, friends of his who are professional musicians, and this can be the end of their career.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I don't think you make a career out of treating it. Most people can't, unless maybe you live in New York City where there's nine million people, but it's worth knowing and it's a simple little procedure to do, so I think it's worth learning. Karen Rea teaches a course, and I know Jeff Piccirillo has an online course, and there's a sports medicine doctor here in our town that I'm talking about with him about offering a course. Do you inject any joints, Sylvia, at all?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">No.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I think it's the minority of our people, but especially if you have a primary care practice where you're seeing other things, this can be a big people-pleaser. I was taught to inject shoulders and knees as an internist by a Mayo Clinic-trained rheumatologist who was one of my attendings. Just those two things just worked miracles for me over the past decades in the ER and in primary care, and shoulders especially are simple to do as are carpal tunnel, but the fun thing about this study, they showed that perhaps we're doing something to make the nerve itself healthier.<\/span><\/p>\n<h2 class=\"c20\"><span class=\"c8\">Things to Do to Make Your PRP More Effective<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">My PRP experience, started in 2010, and at that point, it was hard to find someone outside of dentistry or orthopedics who really even knew what PRP is.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Right.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You remember those days, right?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I remember.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I was told that if someone's smoking, it's probably not going to work, and for probably the first year, I wouldn't do a Vampire procedure or a PRP procedure. I was mostly doing Vampires then if they smoked.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Finally, I had a patient say, \"Well, just do it anyway.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">She had a great result.<\/span><\/p>\n<p class=\"c1\">This is another paper reviewing other things that you can do to enhance the effects of it and avoid attenuating the result.<sup class=\"c9\"><a id=\"ftnt_ref4\" href=\"#ftnt4\">[4]<\/a><\/sup><span class=\"c0\">\u00a0I don't ever tell people not to drink. I figure that they're just going to ignore it, and with tobacco, too.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I don't like preaching, so if they want to smoke or drink alcohol, I don't even ask them to stop. But I will do the procedure. My new philosophy for the past 15 years, after I realized it will work, is that I just tell them, \"You're going to decrease your results or maybe even prevent results.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes. That's what I tell them too, that they may not have the optimal result. I did have a model of mine that was a smoker and she was doing PRP for hair restoration and she didn't have the best result, and it's probably because she smoked. Then on the flip side, if you can heal a wound, you can do PRP, and smokers will still heal a wound, but at a slower rate.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Exactly. They scrape their knee or have surgery.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">They're still going to heal, right?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes, and so I've eased off on that. I tell people this, but caloric restriction, intermittent fasting, I know some people do it, but that growth hormone goes out the roof, the stem cell levels go crazy. Even the satellite cells in the muscle, they become activated [with fasting].<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">IGF-1, which is the somatomedin C from growth hormone effects, all those things are activated.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The best thing of this article, if you truly have a motivated person, this tells you things to do, and it's not just good nutrition.<\/span><\/p>\n<p class=\"c1\">The encouraging part of this paper is 15, 16 years ago, there was more debate about it was 100%, does this even do anything?\u00a0<span class=\"c19\">Now, I bet you at least 25% of the articles I see have quit debating whether PRP \u201cworks\u201d and it has become more of the nuances of how to make it work better.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you look at this one, it's saying we should be thinking about maybe delaying when feasible, getting people to lose some weight before treatment, and get their vitamin D level up, and then the future research should focus on the timing and sequence of these metabolic interventions and how it might affect the results.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The science is maturing instead of debating plus\/minus does this do anything. It's become, oh, it works and let's see if we can figure out how to make it work better, which the orthopedists have been doing for a decade.<\/span><\/p>\n<p class=\"c33\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">=&gt;Next Hands-On Workshops with Live Models&lt;=<\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Do you incorporate these behavior changes into your practice at all, Sylvia? I find most people, they're not really that motivated to do any of it, but every now and then-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You have an athlete; I might suggest it. Does this even happen? I think for most of us, practically speaking, this is a research topic, but I don't know, what's your experience with these ideas?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I think that you can tell your patients without standing on a soapbox what would be the best for them, but they're still going to do what they want to do. Even the models, they'll come in and you tell them no alcohol, no smoking, hydrate well, no aspirin, Advil, Motrin before you come in, and they'll come in and they went out drinking the night before and now they're bruising everywhere, and they took some Advil because now they have a hangover. There's nothing we can do to make them completely adhere to program to get the best result.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">If you do have someone completely, totally motivated, I was at a regenerative summit I guess six months ago and there was an expert there talking about how, with these very low-calorie diets and fasting, the body, when it becomes deficient amino acids, it will start by absorbing the abnormal proteins, autophagy,<sup class=\"c9\"><a id=\"ftnt_ref5\" href=\"#ftnt5\">[5]<\/a><\/sup>,<sup class=\"c9\"><a id=\"ftnt_ref6\" href=\"#ftnt6\">[6]<\/a><\/sup><span class=\"c0\">\u00a0and possibly starting by breaking down cancer cells. That was 2025.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Well, and what do you think about all the people that are on Mounjaro and all the GLP-1s that are out there now that are losing so much weight?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">Well, I guess in that case, it might be possible, more feasible to do one of these type protocols. This book was written when he was 85 years old, and he was still surfing.<sup class=\"c9\"><a id=\"ftnt_ref7\" href=\"#ftnt7\">[7]<\/a><\/sup><span class=\"c0\">\u00a0Paul Bragg is the man. He's so old school.<\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/reel\/DLYhMVfyjZT\/?hl%3Den&amp;sa=D&amp;source=editors&amp;ust=1769983707907495&amp;usg=AOvVaw2ZyP4Bh_0iv9Y_9vAmPCpP\" target=\"_blank\" rel=\"noopener\">Jack LaLanne<\/a><\/span>, who died at 96 (in 2011), who read Paul Bragg's book, this very book when he was a teenager, Jack LaLanne, the man\u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/youtu.be\/ZX_D9VD2ED0?si%3Dmy_x7T6AtfypiHTO&amp;sa=D&amp;source=editors&amp;ust=1769983707907933&amp;usg=AOvVaw2zh1WDCNQx5alfvtc94848\" target=\"_blank\" rel=\"noopener\">who would pull 70 boats on his 70th birthday<\/a><\/span><span class=\"c0\">\u00a0shackled, that man read this book to motivate himself.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Paul Bragg fasted for a week once a quarter and talks about how, when you do that, you will most likely absorb the abnormal proteins first and you will be stronger for it\u2014in 1960.<\/span><\/p>\n<p class=\"c1\">Now we're looking at a paper that came out last week that talks about how fasting activates the stem cells within the muscle to trigger growth.<sup class=\"c9\"><a id=\"ftnt_ref8\" href=\"#ftnt8\">[8]<\/a><\/sup><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Interesting.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">To me, it's one of those testaments to how we're discovering what the body gurus knew intuitively a thousand years ago. Fasting's not really a new idea, right? Moses did it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you have to use an injection to pull it off, so be it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Of course, I'm not telling all my patients to go fast for a week, but I confess that I do it, and there's something to it, and I'll leave it at that.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">So I think if you want to take, especially if you're dealing with elite athletes or dealing with people that are highly motivated for whatever reason, these are good principles. If you want to do research, these are all good things to know about.<\/span><\/p>\n<h2 id=\"h.pkprha9ovipy\" class=\"c20\"><span class=\"c8\">Combining Collagen (not HA) with PRP<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">I'm sure you remember this, Sylvia, but before the Juv\u00e9derm came out, I know you were mostly involved with the high-end plastic surgeons and knew a lot of people that were on the reality shows and in the movies. I remember in around 2000, mixing some collagen... I didn't have Juv\u00e9derm. Cosmetic Botox came out in 2002 and it got FDA-approved and they wouldn't even sell it to primary care doctors.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I started offering it in 2006. In 2004 is when they offered it to primary care physicians. But I remember in 2000, mixing up this powder of collagen, might have been 2001, it got gelled so fast you couldn't hardly use it. I think it was bovine for cosmetic use.<\/span><\/p>\n<p><a href=\"https:\/\/botoxclass.com\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2754\" src=\"https:\/\/i0.wp.com\/cellularmedicineassociation.org\/wp-content\/uploads\/2024\/09\/image2-211x300.jpg?resize=211%2C300&#038;ssl=1\" alt=\"\" width=\"211\" height=\"300\" \/><\/a><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You would have to do a skin test first.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">Yes, yes. You remember that. Because I only used it a few times and I thought, oh, this is too much trouble. But did you see it used frequently? Because this article about combining PRP with collage came out recently.<sup class=\"c9\"><a id=\"ftnt_ref9\" href=\"#ftnt9\">[9]<\/a><\/sup><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah, we used it a lot.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You used it a lot?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah, it was the only thing available. I worked for Dr. Hayworth in Beverly Hills and he got it, and we were doing it on everyone. We'd do a little skin test on their forearm, and I think we'd have to wait two weeks to see if they were allergic to the bovine property of it. It was a good product because it gave you a nice crisp on your lips. It didn't bleed over like the Juv\u00e9derm do now and the HAs. It was much more of a thicker substance, but it gave you a nice, crisp edge to your lip.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I remember that. And then Juv\u00e9derm came out, and Restylane came out, and then they got rid of collagen completely.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Well, this article, it's come out of Italy, is talking about how the revival of possibly mixing the collagen, reconstituting it with PRP, and you can see there's hardly any studies about it. But it's a new idea-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">That would be cool.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">... that's coming out. They talk a little bit about the science of PRP versus PRF.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I know some people get aggravated with me that I just, maybe I'm too old school, but I think PRF is more suited for dentistry and wound care. They even say in here PRF is a non-injectable material. You have to microneedlize it or micronize it to make it possible with a needle. Now I've seen people do miracles with it. I'm not saying that we shouldn't be using it, but when somebody tries to use PRF to inject into the clitoris or the penis, I think you're making it more difficult than you need to, and I think we should stick with PRP.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Well, and here's the thing, because I do a lot of training for one of the PRP companies, and PRF biofiller is a big topic, popular topic right now, first of all, you can't dissolve it, right?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If you get a lump or something happens, the only thing that you can really, and there's another physician who had an issue with PRF and he can maybe talk about it later, but you can use a little bit of nitro paste, and for some reason that will help bring your vascularity back to that area. It's been helpful in getting rid of any kind of occlusion.<\/span><\/p>\n<p class=\"c1\"><span class=\"c29 c28 c17\">I've seen two occlusions with PRF.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes. Occlusions and just the... I've had a couple of communications, one from a patient who said they showed up and the provider tried to use PRF and they couldn't inject it into the penis, and then they brought them back and it just turned into a mess. I'm sorry to interrupt you. Keep going.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\">Yeah. For the O-Shot\u00ae and P-Shot\u00ae, definitely\u00a0<span class=\"c28\">not.<\/span><span class=\"c0\">\u00a0It doesn't work in the lips. I've tried it a couple of times and in three days it was gone.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It has its place. I think the under eye is a good area to do it. If you've done PRP already and the patient likes how it looks, PRF will last longer, but you have to be experienced and know how to inject it because if you do get a lump, guess what? That lump's going to be there until their body breaks it down.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It also worries me. I did it back in the day when all I had was Restylane and I would very carefully use a little 30-gauge needle and put Restylane in the tear troughs, but if you can get occlusion with Restylane and cause blindness, then it seems like you can't ignore that possible risk with PRF as well.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Exactly.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">But it does work well if you're willing to swallow that risk. Anyway, I thought this was some of the... I haven't had bovine collagen in my office in 25 years, but some of you may have it or maybe this is something we might want to explore because, assuming they are not allergic to it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">No, I had a friend, another surgeon friend in Beverly Hills, and he got freeze-dried fascia, cadaverous fascia, and reconstituted it and put it in the lips and injected it into the face. He was kind of a crazy guy, but I forget the name of what it was, but he patented it, and I did it and my friends all did it. It lasted for quite a while. It just never really caught on, but it was just an interesting... That could also be something that you could bring back and add PRP to possibly.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I just saw this paper today, so I don't know what the top material is. Maybe somebody in the call knows. Do you know who's buying, what's the top commercially available collagen now?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I do not.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah, I haven't used it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It hasn't been around for so long.<\/span><\/p>\n<h2 class=\"c20\"><span class=\"c8\">Stretch Marks\u2014How to Win the Battle<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">Let\u2019s discuss your experience with both marketing and the procedures, but let me first show this paper about microneedling,<sup class=\"c9\"><a id=\"ftnt_ref10\" href=\"#ftnt10\">[10]<\/a><\/sup><span class=\"c0\">\u00a0and then I'm just going to let you go talk about microneedling of whatever else you think might be helpful to the group, and I'll field questions when they come in.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The biggest thing I like about it, well, first it works, microneedling with PRP, and you don't have the same worries with scarring and especially pigment changes in darker skin that you do with lasers.<\/span><\/p>\n<p class=\"c1\">\u00a0If you're treating striae, especially on the abdomen, the research I've seen in my experience is that you need a deeper, more like 0.2 instead of the 0.05 or 0.1 you might use in the face. Over and over again, it's been shown to work, and to work better with PRP and to work better and safer than some of the other options.<sup class=\"c9\"><a id=\"ftnt_ref11\" href=\"#ftnt11\">[11]<\/a><\/sup>,<sup class=\"c9\"><a id=\"ftnt_ref12\" href=\"#ftnt12\">[12]<\/a><\/sup><span class=\"c0\">\u00a0That's what this paper's all about.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">20 years ago when I worked for Randal Haworth in Beverly Hills, he was doing this on stretch marks and people who wanted tighter skin on their abdomen-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">20 years ago?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">20 years ago. 25 years ago, because I started working for him in 1998 and was there for 15 years. This was the early 2000s. No one was doing it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">He actually would get these rollers from Environ, and it was called collagen induction therapy. They would get anesthesia. The needles were really long. They were probably about a half-an-inch long or a good centimeter long, okay?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And they were really wide rollers. They were maybe three inches wide. He would just roller them. They really didn't have any downtime.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">They were red and kind of bleeding, but the results that he got from that, and he still does it to this day, he never really marketed or talked about it, but the results were crazy. He wasn't even using PRP with it because back then, we weren't doing that. It was just prepping them, doing the roller, and then they would just wake up and go home and put some Neosporin on there.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">So now, what's your tips for how you do it now?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Now, and I tell people it used to be called collagen induction therapy, and it's the rollers, and we now know that the rollers aren't the greatest because if you use them on the face, they cause those little microscopic tears as the rolling is coming out of the face. So now we have all the pens on the market.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">There are $5,000-pens. They all do the same thing. They go up and down and do more of a stamping technique. But when the needles go into your skin, your body says, \"Oh, my gosh, I've had an injury. Let me make new collagen.\" That's why it works so well.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You can do it with PRP, you can do it with PRF, you can use it with a serum, you can combine the two. I've seen people do all kinds of things. The depth is usually 1 to 1.5 millimeters because it does start to drag against the skin if you go deeper with those pens.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">We're not being as aggressive as Dr. Haworth, who had to put people under anesthesia to do this on them. Stretch marks, they're going to get a lot better.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Are they going to go away completely?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">No, but the coloring and the striae themselves will get fainter and will have a better appearance, as well as some skin tightening.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes. Color, I want to stress the color, because there aren't many things that homogenize color like PRP and microneedling does.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You can even take some leftover PRP and inject under the stretch marks.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Wait, let me back up just a second. In regard to the pen, I absolutely agree that there are... If you make a hole in the skin, it doesn't really matter if it came from a $100 pen or a $5,000 pen, but as far as the safety of it goes, aren't we best using the FDA-cleared ones because of that risk of backwash and cross-contamination?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\">Yes. You want to get a pen that has no chance of the blood or PRP going back up into the chamber and a one-use needle tip that goes in the sharps.\u00a0<span class=\"c28 c17 c29\">We don't reuse the tips. We don't autoclave them. We throw them away after the one use.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes. We don't want another repeat of those people who-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">No.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">who pretended to be in our group, but were not, and then transmitted HIV to a number of people. They were about the wrong stuff. Okay. Now, we don't use general anesthesia and we have the new devices. What are your tips about making it comfortable to do microneedling?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I book out an hour. The second they come in, I give them some water. They drink their water, because most people are dehydrated.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Get my numbing cream going first, and I use a good ointment type of numbing cream from a compounding pharmacy locally here and put that on. That's already going by the time I even go to draw their blood. And then draw their blood, let it spin, get your syringe ready. Use an HA serum with the PRP because, as you know, the PRP is really drippy, and so the serum just kind of holds it onto their skin and it doesn't go dripping down into their ear and onto their neck.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And then I start at the forehead, which is the thinnest area, forehead and under eyes. I'll just test their forehead at 0.5 millimeters just to see, am I getting erythema? Am I getting pinpoint bleeding? Is it hurting them? All of that.<\/span><\/p>\n<p class=\"c33\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:US:bf4a1bbd-ce92-4d8f-a909-47a7d2395a0d&amp;sa=D&amp;source=editors&amp;ust=1769983707926387&amp;usg=AOvVaw3GUEpmlbOyhJL_JnanARFo\" target=\"_blank\" rel=\"noopener\">=&gt;Benefits of the Cellular Medicine Association&lt;=<\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Obviously I've taken the cream off by now. Everybody's skin's going to be different. If it's a little fair skin, blonde little 45-year-old lady who has very thin skin, she's going to react differently than somebody else who has thicker skin and dark hair. So everybody's redness is going to be different. We want a little bit of pinpoint bleeding, petechiae. It doesn't have to be a bloody mess. Now they're saying it doesn't have to be like a full scraping of the epidermis. It just needs to be a nice glow, a little bit of mild erythema.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Once you get that, you can move on to your next section. I do forehead, nose, under eyes, cheeks, upper lip, chin. Then you can add on the neck or the chest, or that one lady that wanted her whole body microneedled, which I had to break down into sections because obviously you can't put numbing cream on someone with all those sections.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">We did her arms, her abdomen, her inner, outer thighs, and then she did her hair, Vampire Facelift\u00ae and facial. That's it, and then I'll put a mask on them when I'm finished, the rest of the PRP, mask, and then obviously no sun exposure. I have some stem cell growth factor serum that I give them now to take home, and there's a serum and a cream. The most important thing is they never know what to put on their face after the treatment, so having something to put on afterwards is always beneficial. I know we used to have something, but I don't know what the status is now.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah. Our supplying company, I think, quit existing, so we're looking for another formula, another supplier. You talked about the PRP and the HA. So you mix that in a little cup and use a brush to put it on, or how do you do that?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I get this question a lot. When you're doing the microneedling, how are you doing this? So picky, but it matters. How are you keeping track? Are you going in circles? Are you going back and forth and then up and down? How many times are you going over one area? Give us some details, because you've been doing this for a decade now.<\/span><\/p>\n<p class=\"c33\">=&gt;<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1769983707929056&amp;usg=AOvVaw1mIg9WbDuHO3-Y2fETRlCE\" target=\"_blank\" rel=\"noopener\">\u00a0Apply for\u00a0<\/a><\/span><span class=\"c24 c2 c32\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1769983707929198&amp;usg=AOvVaw29MRX_1uMispiL01VS8cMc\" target=\"_blank\" rel=\"noopener\">Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c2\">\u00a0<\/span><span class=\"c0\">&lt;=<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You can either do circles, little circles clockwise, or you can do passes and you can do horizontal, vertical, diagonal and diagonal. Whatever works better for you. I let my students figure out which one they like better. Usually they like the circles. Just make some little lines with the circle and go across their forehead. Just don't stay in one place for too long, but just circle your way over and then come back and circle your way, and you can see based upon where you've been. And then like I said, you do it until it starts to get red. When it starts to get red, that means you can stop and move to the next section.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You said you put on a mask. I want to get to the marketing in a moment because I know you're already known all over the place as the Beverly Hills RN before we ever met, so you understood and had implemented marketing in a very successful way.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Now you've had a decade of watching your students who went broke during COVID and who grew their business during COVID and who's made millions and who wound up going broke, and I want you to talk about that. But before we get to that, when it comes to the other areas of the body, any other tips for the striae, say, the abdominal striae, I don't know, the breast, the back, the neck? Any other tips for those, special tips for those other areas?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You definitely have to go deeper. You'll want to turn your pen up to the 1.5 or the 2-millimeter because the skin is going to be thicker obviously than on the face and the forehead and the under eyes. Don't be afraid to turn your pen up higher the body.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Okay. All right. Oh, and what mask are you using? That was where...<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I'm using one from Integrity PRP. It's a lavender hyaluronic acid mask that's, you put them in the refrigerator and then you put it on their face when you're finished. It's really cooling and it cuts the redness quickly.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">All right, let's swap over to marketing. Tell everybody a little bit about your story before we met so they get an idea of what you were doing and why you were already well known, and then let's talk more about what people can do now. Using COVID as an example, I'm looking at our group and we literally had people who doubled their business in COVID, and others in similar towns just go broke. Same situation. I want some more pearls about that, but tell them more about your start, your career, both as a marketer and as an RN before we met.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Before we met, I was working in plastic surgery in Beverly Hills and I was surgery doing OR, pre-op OR, circulating, post-op. I ran practices. I was director of nursing at some outpatient facilities. I kind of did everything. I worked with Dr. 90210, Dr. Rey, Dr. Diamond, all the guys you see on TV, Dr. Dubrow, Dr... what's the other one? Nassif. I've worked in all of their ORs. But I started a blog. This whole thing started as a blog like, this is what it's like to be a nurse. This is before social media, Instagram. No one was doing... I think I was probably the only person because I was in Beverly Hills.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It was just a blog about, what are people doing in Beverly Hills? What's popular there? What's it like to be working there? Here's an interview.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Then I had that blog talk radio podcast. I had Dr. Ibrahim on it. I think you were on it after we met. I would once a week have a surgeon on there and we would talk about what's popular now, what they're doing, what their input is. I think I had 30,000 downloads on Apple Music at that time.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Which was a lot then. That was a big-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It was a lot back then. I know. For marketing, I think just before-and-after pictures get to be really tiresome when you're scrolling and you're just looking at everybody's before. Some of them are great, but I think engaging with your audience... Let me go back to COVID. Some people had to shut down. Some people got really creative and would just go to another county. LA County was shut down, but Orange County was open in California.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">So I just went to Dr. Alinsod at the time and did my classes down there. People had to get creative in that way of just, maybe I need to move here so that I can still see my patients. Just sitting and not doing anything, you're going to lose your business, you're going to lose patients.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Being creative in that timeframe was really crucial, I think. Letting people know that it was safe to come and letting them... I think our office had a doorbell. It was only one person at a time. Everyone was masked, all of that. The people who did all of that and let people know that they were still open were the ones that thrived, and a lot of people didn't, unfortunately.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I'll expand that. There's so much more you know about marketing, but I'll have a confession first. I live in Alabama and the only time I put on a mask was when I got on an airplane. We kept doing our workshops and someone called and said... They're hands-on workshops. We missed one month during all of COVID and I felt so wimpy about it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Same.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I said, \"We'll keep doing it.\" Someone called and said are we going to wear masks and be distancing and I said, \"No, we're going to be naked and close. So if that bothers you, don't come.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">How funny.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">She came to the workshop. I got COVID twice and was lucky enough to live through it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Oh, no.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">But I think there's a certain sort of... our group in general, because we are regenerative medicine, which didn't even exist really two decades ago, and because we talk about sec, which most doctors don't want to talk about, proven by multiple studies, I think we attract a creative, bold group of physicians. I feel like I'm the luckiest person I know to be able to talk with people like you and Dr. Ibrahim and literally thousands of others who have trained with us. But it doesn't always work, does it? Let's flip to the negative side.<\/span><\/p>\n<h2 class=\"c20\"><span class=\"c8\">Best Tip for Doing Well as a CMA-Vampire-PRP Provider<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">By the way, Sylvia and I, we haven't talked about these questions, so this is all off the cuff, but what do you think your providers that you've trained who wind up not doing well, what do you think it is that they either do wrong or don't do enough of?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c12 c28\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password&amp;sa=D&amp;source=editors&amp;ust=1769983707937948&amp;usg=AOvVaw0mUgNxxMntNNlkTohIh9gi\" target=\"_blank\" rel=\"noopener\">Number one is logging into the websites and reviewing what they learned and just starting and getting started.<\/a><\/span><span class=\"c28\">\u00a0<\/span><span class=\"c0\">Whether you're just practicing on each other or a colleague or a family member or your friend or your mom or whoever it is, you've got to just get started.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">People are always like, \"Well, I don't know how to get started and I don't know who to do it on,\" and I always tell them, just grab your friends.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Let people know, \"Hey, I've learned this. I need some models. I'll just charge you a very minimal, just the cost.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You don't want to lose money. So just charge them cost of your product.<\/span><\/p>\n<p class=\"c1\">Just get started and\u00a0<span class=\"c29 c28 c17\">watch the videos and watch, log in and do that. And those are the people who are successful.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And I can always tell because they're in class and no one's taking notes. If they're not taking notes, I tell them, \"Get your book, take notes because there's a lot of information, but you're not going to retain all of this.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If they're not interested in taking notes and just want a video with their phone, which now I don't let them video with their phone anymore, they must take notes, it makes a big difference.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah, let me stop you right there because had you asked me that question, I'm not sure how I would've answered, but I think your answer is exactly spot on. Because when someone drops out of our group, most of the time I'll go look and see, well, what's different about this person? Almost without exception, it's someone who never logged into our membership sites.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">We had people die. I think we had five die from COVID when you have a group that's 3000 people. One died from a car accident, and we had a brain tumor; and they retire.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">But, if you just look at the people that just drop out, almost without exception, they've never logged into the website.<\/span><\/p>\n<p class=\"c1\"><span class=\"c19\">When somebody tells me they're literally making millions, plural, I'll go look and see, and they're usually on that website 40, 50 times the first month looking and studying. I think our procedures are deceivingly simple because it's like an IV. You learn it in five minutes and you think you have it, but as you know from working in the OR, there's nuances, and someone who becomes masterful at it could talk to you for six hours about all their little tricks for starting in IV.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Right.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">As another example, Dr. Sophia Lubin, one of our gynecologists, showed me originally how to do that clitoral block, but I suspected, and so I told her to go home, \"Please go home and have your husband,\" who manages her office, \"film you doing it.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I had to watch that thing five or six times before I really got it down. When I would do it, the lidocaine would hide or dissect the wrong way. And that's just the block part.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You're exactly right, the people who do well log on, and they do what you talk about, they get a friend or a relative. Somebody would love them if they sawed their arm off. They get the videos out and they watch a little bit and then they do it, and they go all the way to it. I talked with one of our people who was doing, she had bought my Botox course and the textbook and she was treating her first people at a Botox party. This is not a good idea. Seven people show up and you haven't done it yet. Okay, number one would be go on the website, study the videos. What do you think is number two? For marketing-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Just start doing the... Oh, marketing?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c29 c28 c17\">The marketing part. Yeah. What's the thing that they don't do enough of, you think, for the marketing?<\/span><\/p>\n<p class=\"c1\"><span class=\"c29 c28 c17\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c28 c17\">Doing a video talking about, going on your social media and talking about what you've learned and letting people know that you're now a provider for these procedures,<\/span><span class=\"c17\">\u00a0<\/span><span class=\"c0\">or doing like, coming soon.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">This is why I'm at this training today. I'll have people come and they've videoed their entire, because I live in Nashville now, they've videoed their entire trip to Nashville and where they went to dinner and when they came to class and they learned all this stuff, and now they're going home and they're excited.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">That gets people excited.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes, it does. The people I've seen do that, because they'll film at my courses, too, I've had them go home and knock out 20 grand the first day, but they've been talking about it the whole time they've been at our workshop.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes, and they'll say, \"Oh, I already have people booked.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">That's important.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You're more social media than I am. I don't know if you know this, but when podcasts first came out, I had a podcast... I can't remember, what's the name of that channel? It just disappeared.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You hooked me up with my podcast, the first one. It was Blog Talk Radio.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Mine just went away one day. And then I had a YouTube channel early on before doctors were even doing it, had lots of views, and then one day Google just said, or YouTube, maybe Google hadn't bought it yet, said, \"No, we're just going to make you go away.\" I<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">t was something stupid like, one of my strikes was they counted my explanation of how to mix Genotropin, which is growth hormone, is encouraging illegal drug use. I admit, I just got so disgusted with the censorship that I just vowed not to do it, but now it's 15 years later or, give or take, 16 years later, you've convinced me I need to start doing it some.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">As you know, I've thrived on mostly emails and websites, and I will put a video on my website. It's amazing how many of our people, you go to their website, they might be on the directory, but if I'm a patient and I go to your website, I can't even find you talking about it.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sometimes I can't even find a picture of the doctor or the RN on their own website, but they really need a page talking about the procedure preferably with a video of them explaining it, don't you think?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes. Yes, and Dr. Ibrahim is a great example because he's always doing a new video every week on Facebook, Instagram, on his website. He's talking about everything. I think that creates a lot of confidence for the patient when you see your provider talking and knowledgeable as to what the subject is.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">Yeah.\u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/5notes.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707947584&amp;usg=AOvVaw1yYZY3sd-NA6mCXdPTjhEk\" target=\"_blank\" rel=\"noopener\">I think I sold this, and it's still on the website for sale,<\/a><\/span>\u00a0but if you're on the call tonight and you want it for free, just call my office tomorrow and I'll tell them to give it to you. I did that course about, went on for eight weeks about how to use emails and websites and videos to do your marketing without any money hardly at all and no social media<span class=\"c19\">. It gives you a step-by-step process for making the videos.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The point I'm getting at, you don't have to tell jokes or dancing. I have no cleavage, I'm not funny, I'm not a good dancer. I'm not going to entertain you. If I want to see dancing, I'm going to watch old videos of Prince or Michael Jackson or something or Fred Astaire, but I don't really want to see a doctor dancing. Some of our people have been millions of followers just with their sparkling personality. My point is we don't have to do that. Just straight-up useful education that tells patients how to solve their problems and seeing their doctor explain it carries more weight (for most doctors) than trying to be funny or singing. Don't you think, Sylvia?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Right, right. I think so, too. I think sometimes those are just kind of silly, but I don't think it's going to make patients come see you.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Well, if it works for you, great, but it doesn't work for me. I'm saying that as somehow hopefully being encouraging and comforting those who don't want to go try to be entertaining, but all of us can teach patients because we're all doing it every day with the door closed. One of my favorite tricks for making a video is just have someone stand behind your patient the next time you explain something, and you're explaining it for the thousandth time, just have someone in your office film you explaining it to the patient. They don't remember it, anyway.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">You know what I did, Sylvia? This was in that first YouTube channel that I lost. I would teach people how to do their own testosterone injections, they'd go home and forget about-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I remember that.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I did a video, and that thing very quickly, before the website, before I lost the channel, had 140,000 views back when that was a big deal.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I remember.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And then after that, I would do it one time and say, \"Here's my YouTube channel. When it's time to do it again, just go watch my video.\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Of course, everybody else whose doctor didn't have a video, they're watching mine. Whatever post-op instructions you have, pre-op instructions, all of those, not just for our procedures, but anything you're doing that with, it deserves its own video on your website.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Well, I think you need to revive your YouTube videos.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I made a video the other day about how to use a penis pump and I thought, okay, can I put this on here? I showed it to chat and I said, \"Will this fly?\"<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">No.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It told me 16 ways I broke all the rules for YouTube. When I'm talking about sex or medicine, which is what we do, it's hard. So I just use Vimeo. They don't censor me so much.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I think you could use TikTok and they wouldn't censor you. TikTok is a huge platform.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah, maybe I'll try that.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">And it's just videos.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Are you using it or do you know people in our group that are... I know Dr. Miami uses it a lot.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Dr. Miami uses it. There's that one... There is someone. Oh, gosh, what is his name? Oh, don't censor me, but it's called DickTok. There's a doctor on there that's doing penile P-Shots\u00ae, penile surgery. I forget his name. I think he's in Las Vegas.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Oh, I know who you're talking about. That's Dr. Zimmerman, I think.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah, I think so. Yeah, but he's on TikTok. He has a huge following on there.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah. Trained at Johns Hopkins. He's a brilliant. Okay, before I let you go, we're coming up on the hour, I want to make sure everybody knows, Sylvia does... I'm showing your screen now. She does trainings and she's been training longer than anybody in our group, other than me, and almost as long as me. You can fly into Nashville, which is-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yes, I moved to Nashville eight years ago now. I live here, and I do class here from Beverly Hills. Supposed to have a class this weekend, but we're getting a huge snowstorm, so that got canceled, but I have classes every month.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/beverlyhillsrn.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707955462&amp;usg=AOvVaw3zYH-f_DOWGGOIKYQ7oX6M\" target=\"_blank\" rel=\"noopener\">She teaches a wonderful class<\/a><\/span><span class=\"c0\">. Are you still teaching basic toxin classes, too?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah. The day before, I teach an intro to injectables class, which is neurotoxin, PRP, under-eye PRP, microneedling, and just an introduction to dermal fillers.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Beautiful. Yeah, I see that's coming up 24th of January, and then I guess that's the one that's going to be snowed out.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Yeah.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Anyway, I'm going to put this in the chat box for you guys, and let's see if there's any other questions, and then we'll call it a night. Let me put this in the chat. Most of the articles this time were not open source. Usually they're almost all open source, but I'll send the reference to them out in the next email. One of them was 86 bucks for one article. It used to be 35 to 40 bucks.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Oh, wow.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It's crazy, they hit me for 86 bucks for one article. They watermark them. I'm big into not breaking those rules, so... I'll send out the reference list for you guys in the next email, along with... I don't know if you guys noticed, but now when I send out the transcript of the webinars, the last one was with Dr. Ibrahim, I'm including a link to pre-written emails that you can send out for the various-<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I saw that.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\">I forgot this one thing, this is news. Actually, it's good news and bad news. This past month, flibanserin was approved for post-menopausal women.<sup class=\"c9\"><a id=\"ftnt_ref13\" href=\"#ftnt13\">[13]<\/a><\/sup><span class=\"c0\">\u00a0I'm not a big fan, anyway, because in the studies you only get one extra sexual encounter per month on average, but it's still only approved for 65 and younger. It's still not approved if you're over 65 years old.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">What's the deal with that?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\\It's because of the side effect profile. So, if you're over 65, you still don't have a drug, not even a bad one; I shouldn't say a bad one, a minimally effective one, but this just came out, too.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Anyway, Sylvia has been a great support and encourager to me over the past decade, and I couldn't have more respect.<\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/beverlyhillsrn.com\/sylvia-silvestri\/&amp;sa=D&amp;source=editors&amp;ust=1769983707960310&amp;usg=AOvVaw3qv4CUoc7d9FimmY3B1RoZ\" target=\"_blank\" rel=\"noopener\">I highly encourage you guys to go see her, learn all you can from her.<\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Thank you.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">I appreciate you being on the call, Sylvia. Thank you very, very much.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Thank you very much for having me.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Charles Runels:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">All right. Y'all have a good night. Bye-bye.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sylvia Silvestri:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Bye-bye.<\/span><\/p>\n<p class=\"c33\">=&gt;<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1769983707961621&amp;usg=AOvVaw2N_vFdmR_BbKgB29BZlriK\" target=\"_blank\" rel=\"noopener\">\u00a0Apply for\u00a0<\/a><\/span><span class=\"c24 c2 c32\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1769983707961817&amp;usg=AOvVaw2IbC_fbpjEz4918JqGtih1\" target=\"_blank\" rel=\"noopener\">Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c2\">\u00a0<\/span><span class=\"c0\">&lt;=<\/span><\/p>\n<p class=\"c33\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">=&gt;Next Hands-On Workshops with Live Models&lt;=<\/a><\/span><\/p>\n<h2 class=\"c20\"><span class=\"c8\">References<\/span><\/h2>\n<p class=\"c1 c10\"><span class=\"c0\">Alster, Tina S., and Monica K. Li. \u201cMicroneedling Treatment of Striae Distensae in Light and Dark Skin With Long-Term Follow-Up.\u201d\u00a0<\/span><span class=\"c5\">Dermatologic Surgery<\/span><span class=\"c0\">\u00a046, no. 4 (2020): 459\u201364. https:\/\/doi.org\/10.1097\/DSS.0000000000002081.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Bragg, Patricia, and Paul C. Bragg.\u00a0<\/span><span class=\"c5\">The Miracle of Fasting: Proven Throughout History for Physical, Mental, &amp; Spiritual Rejuvenation<\/span><span class=\"c0\">. Bragg, 2009.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Cansever, \u00dczeyir, \u015eebnem Kolda\u015f Do<\/span><span class=\"c21\">\u011f<\/span><span class=\"c0\">an,\u00a0<\/span><span class=\"c21\">\u0130<\/span><span class=\"c0\">clal Erdem Toslak, Meral Bilgilisoy Filiz, and Naciye Fus\u00fcn Toraman. \u201cComparison of the Effectiveness of Platelet-Rich Plasma (PRP) Injection and Steroid Injection in Patients with Bilateral Moderate Carpal Tunnel Syndrome: A Prospective Randomized Controlled Trial.\u201d\u00a0<\/span><span class=\"c5\">Injury<\/span><span class=\"c0\">\u00a057, no. 3 (2026): 113018. https:\/\/doi.org\/10.1016\/j.injury.2026.113018.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Chaudhury, Hannah, Nicole Remmert, Helen Chen, and Michelle Tarbox. \u201cAdvancements in Treating Stretch Marks across All Skin Types: A Comprehensive Review of Therapeutic Modalities.\u201d\u00a0<\/span><span class=\"c5\">International Journal of Women\u2019s Dermatology<\/span><span class=\"c0\">\u00a012, no. 1 (2026): e244. https:\/\/doi.org\/10.1097\/JW9.0000000000000244.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Clarke, Hannah. \u201cFDA Approves Flibanserin for Hypoactive Sexual Desire Disorder in Postmenopausal Women | Urology Times.\u201d January 21, 2026. https:\/\/www.urologytimes.com\/view\/fda-approves-flibanserin-for-hypoactive-sexual-desire-disorder-in-postmenopausal-women?utm_source=chatgpt.com.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Gallo, Nunzia, Chiara Kodra, Domenico Rocco, Cosimo Saponaro, Alessandro Sannino, and Luca Salvatore. \u201cRegenerative Medicine Advancements: A Systematic Review on the Combinatory Effect of Platelet<\/span><span class=\"c31 c36\">\u2010<\/span><span class=\"c0\">Rich Plasma\/Fibrin and Collagen.\u201d\u00a0<\/span><span class=\"c5\">International Journal of Biomaterials<\/span><span class=\"c0\">\u00a02026, no. 1 (2026): 1679626. https:\/\/doi.org\/10.1155\/ijbm\/1679626.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Kaur, Tejinder, Sahibpreet Kaur, Permeet Kaur Bagga, Sandeep Sidhu, and Rakesh Tilak Raj. \u201cComparative Study of Microneedling Monotherapy versus Microneedling with Autologous Platelet-Rich Plasma for the Treatment of Stretch Marks (Striae Distensae) and Post-Surgical Scars: Clinical and Dermoscopy Outcomes.\u201d\u00a0<\/span><span class=\"c5\">Journal of Cutaneous and Aesthetic Surgery<\/span><span class=\"c0\">\u00a017 (October 2024): 307\u201314. https:\/\/doi.org\/10.25259\/jcas_45_23.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c5\">Metabolic Optimization Before Orthobiologic Therapies (MOBOT): A Narrative Review<\/span><span class=\"c0\">. n.d.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">NobelPrize.Org. \u201cNobel Prize in Physiology or Medicine 2016.\u201d Accessed February 1, 2026. https:\/\/www.nobelprize.org\/prizes\/medicine\/2016\/advanced-information\/?utm_source=chatgpt.com.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Pathak, Kanika, Tanu Kumari, Leena Aggarwal, and Vishal Singh. \u201cPreventive Dietary and Lifestyle Strategies for Neurodegenerative Diseases: A Comprehensive Review.\u201d\u00a0<\/span><span class=\"c5\">Nutritional Neuroscience<\/span><span class=\"c0\">, January 27, 2026, 1\u201326. https:\/\/doi.org\/10.1080\/1028415X.2026.2615456.<\/span><\/p>\n<p class=\"c1 c10\"><span class=\"c0\">Ye, Wenjue, Tong Liu, Wei Zhang, Sicheng Peng, and Yong Liao.\u00a0<\/span><span class=\"c5\">Assessment of Subepidermal Low<\/span><span class=\"c26\">\u2010<\/span><span class=\"c5\">Echogenic Band via High<\/span><span class=\"c26\">\u2010<\/span><span class=\"c5\">Frequency Ultrasound for Evaluating the Efficacy of Platelet<\/span><span class=\"c26\">\u2010<\/span><span class=\"c5\">Rich Plasma Injection in Treating Facial Skin Photoaging: A Case Series<\/span><span class=\"c0\">. n.d.<\/span><\/p>\n<h2 class=\"c20\"><span class=\"c8\">Helpful Links<\/span><\/h2>\n<p class=\"c1\">=&gt;\u00a0<span class=\"c2 c24\"><a class=\"c7\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">Next Hands-On Workshops with Live Model<\/a><\/span><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">s<\/a><\/span><span class=\"c0\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:US:bf4a1bbd-ce92-4d8f-a909-47a7d2395a0d&amp;sa=D&amp;source=editors&amp;ust=1769983707968968&amp;usg=AOvVaw2WM1w-EbFQoozVJKiAvHn7\" target=\"_blank\" rel=\"noopener\">=&gt;Benefits of the Cellular Medicine Association&lt;=<\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/botoxclass.com\/workshop&amp;sa=D&amp;source=editors&amp;ust=1769983707969522&amp;usg=AOvVaw1Yw3ot6EhSE8wUWYGSk61L\" target=\"_blank\" rel=\"noopener\">=&gt;Hands On Botulinum Toxin Workshop That Teaches Medical &amp; Cosmetic Uses&lt;=<\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/prp-training-runels\/&amp;sa=D&amp;source=editors&amp;ust=1769983707969859&amp;usg=AOvVaw2ahMDQndZzlnCuYeo3_Ta-\" target=\"_blank\" rel=\"noopener\">=&gt;Next Hands-On Training with Live Models (including marketing) with Dr. Runels&lt;=<\/a><\/span><\/p>\n<p class=\"c1\">=&gt;\u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/botoxclass.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707970045&amp;usg=AOvVaw1preukZBar78Ee66yVFXJh\" target=\"_blank\" rel=\"noopener\">Dr. Runels Online\u00a0<\/a><\/span><span class=\"c12 c32\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/botoxclass.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707970118&amp;usg=AOvVaw2NhtjybuYSD-DbHb8yPJck\" target=\"_blank\" rel=\"noopener\">Botulinum Blastoff Course<\/a><\/span><span class=\"c0\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c1\">=&gt;\u00a0<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/&amp;sa=D&amp;source=editors&amp;ust=1769983707970294&amp;usg=AOvVaw1ULNzEi94Fr0EpRn0TPKeo\" target=\"_blank\" rel=\"noopener\">The Cellular Medicine Association (who we are<\/a><\/span><span class=\"c2\">)\u00a0<\/span><span class=\"c0\">&lt;=<\/span><\/p>\n<p class=\"c1\">=&gt;<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1769983707970469&amp;usg=AOvVaw2qctDrsKQ_2E0hO9EhkhcQ\" target=\"_blank\" rel=\"noopener\">\u00a0Apply for\u00a0<\/a><\/span><span class=\"c12 c32\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1769983707970573&amp;usg=AOvVaw0FeRtI9AUN8ezUwWRSKAvs\" target=\"_blank\" rel=\"noopener\">Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c2\">\u00a0<\/span><span class=\"c0\">&lt;=<\/span><\/p>\n<p class=\"c1\">=&gt;\u00a0<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/oshot.info\/fsfi-calculator&amp;sa=D&amp;source=editors&amp;ust=1769983707970742&amp;usg=AOvVaw34ku76YBXFtFpbs1xxYiLJ\" target=\"_blank\" rel=\"noopener\">FSFI Online Administrator and Calculator<\/a><\/span><span class=\"c0\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c1\">=&gt;\u00a0<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/5notes.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707970952&amp;usg=AOvVaw0SafX0yRXcaj8YVw4-d2ZC\" target=\"_blank\" rel=\"noopener\">5-Notes Expert System for Doctors<\/a><\/span><span class=\"c2\">\u00a0<\/span><span class=\"c0\">&lt;=<\/span><\/p>\n<p class=\"c1\">=&gt;<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password\/&amp;sa=D&amp;source=editors&amp;ust=1769983707971197&amp;usg=AOvVaw2PfdAE03riCr5DNNDLeFEp\" target=\"_blank\" rel=\"noopener\">\u00a0Help with\u00a0<\/a><\/span><span class=\"c24 c2 c32\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password\/&amp;sa=D&amp;source=editors&amp;ust=1769983707971367&amp;usg=AOvVaw2DA_KMepO704I7hzAEkeo3\" target=\"_blank\" rel=\"noopener\">Logging into Membership Website<\/a><\/span><span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password\/&amp;sa=D&amp;source=editors&amp;ust=1769983707971484&amp;usg=AOvVaw0a_HFekQ3r0JhzDAwDaJGs\" target=\"_blank\" rel=\"noopener\">s<\/a><\/span><span class=\"c2\">\u00a0<\/span><span class=\"c0\">&lt;=<\/span><\/p>\n<p class=\"c1\">=&gt;\u00a0<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/ontraport.com\/Cellular-Medicine-Association-&amp;sa=D&amp;source=editors&amp;ust=1769983707971884&amp;usg=AOvVaw2U-Q3iSyCEPisVF_cZhcX8\" target=\"_blank\" rel=\"noopener\">The software I use to send emails: ONTRAPORT (free trial)<\/a><\/span><span class=\"c2 c31\">\u00a0<\/span><span class=\"c41 c31\">&lt;=<\/span><span class=\"c0\">\u00a0<\/span><\/p>\n<p class=\"c1\">=&gt; Sell O-Shot\u00ae products: You make 10% with links you place; shipped by the manufacturer),\u00a0<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.loom.com\/share\/dcd9fe2284a746a199fd7d5cc42d5f61?sid%3Df5a33b4b-a3ee-4fb1-b13e-2273718dce9b&amp;sa=D&amp;source=editors&amp;ust=1769983707972406&amp;usg=AOvVaw3al4KvT4RwcWGsdrWiE8XL\" target=\"_blank\" rel=\"noopener\">this explains<\/a><\/span>\u00a0and\u00a0<span class=\"c24 c2\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/oshotwomen.leaddyno.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707972588&amp;usg=AOvVaw3Bw7DQFehLZyHpCEQNrQKj\" target=\"_blank\" rel=\"noopener\">here\u2019s where to apply<\/a><\/span><\/p>\n<div>\n<table class=\"c15\">\n<tbody>\n<tr class=\"c4\">\n<td class=\"c11\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c1\"><span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/runels.com\/&amp;sa=D&amp;source=editors&amp;ust=1769983707976326&amp;usg=AOvVaw1-rCfvNFmSRVq4TF1CzMrC\" target=\"_blank\" rel=\"noopener\">Charles Runels, MD<\/a><\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0888-920-5311 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<span class=\"c12\"><a class=\"c7\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/&amp;sa=D&amp;source=editors&amp;ust=1769983707976492&amp;usg=AOvVaw2VmpexEGIVZ0yi0w0ZRGCD\" target=\"_blank\" rel=\"noopener\">CellularMedicineAssociation.org<\/a><\/span><\/p>\n<\/td>\n<td class=\"c46\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c43\">Page\u00a0\u00a0of<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"c1 c27\">\n<\/div>\n<hr class=\"c13\" \/>\n<div>\n<p class=\"c1\"><a id=\"ftnt1\" href=\"#ftnt_ref1\">[1]<\/a><span class=\"c6\">\u00a0Ye et al.,\u00a0<\/span><span class=\"c22\">Assessment of Subepidermal Low\u2010Echogenic Band via High\u2010Frequency Ultrasound for Evaluating the Efficacy of Platelet\u2010Rich Plasma Injection in Treating Facial Skin Photoaging: A Case Series<\/span><span class=\"c6\">.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt2\" href=\"#ftnt_ref2\">[2]<\/a><span class=\"c6\">\u00a0Ye et al.,\u00a0<\/span><span class=\"c22\">Assessment of Subepidermal Low\u2010Echogenic Band via High\u2010Frequency Ultrasound for Evaluating the Efficacy of Platelet\u2010Rich Plasma Injection in Treating Facial Skin Photoaging: A Case Series<\/span><span class=\"c6\">.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt3\" href=\"#ftnt_ref3\">[3]<\/a><span class=\"c6\">\u00a0Cansever et al., \u201cComparison of the Effectiveness of Platelet-Rich Plasma (PRP) Injection and Steroid Injection in Patients with Bilateral Moderate Carpal Tunnel Syndrome.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt4\" href=\"#ftnt_ref4\">[4]<\/a><span class=\"c6\">\u00a0<\/span><span class=\"c22\">Metabolic Optimization Before Orthobiologic Therapies (MOBOT): A Narrative Review<\/span><span class=\"c6\">.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt5\" href=\"#ftnt_ref5\">[5]<\/a><span class=\"c6\">\u00a0Pathak et al., \u201cPreventive Dietary and Lifestyle Strategies for Neurodegenerative Diseases.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt6\" href=\"#ftnt_ref6\">[6]<\/a><span class=\"c6\">\u00a0NobelPrize.Org, \u201cNobel Prize in Physiology or Medicine 2016.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt7\" href=\"#ftnt_ref7\">[7]<\/a><span class=\"c6\">\u00a0Bragg and Bragg,\u00a0<\/span><span class=\"c22\">The Miracle of Fasting<\/span><span class=\"c6\">.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt8\" href=\"#ftnt_ref8\">[8]<\/a><span class=\"c6\">\u00a0<\/span><span class=\"c22\">Metabolic Optimization Before Orthobiologic Therapies (MOBOT): A Narrative Review<\/span><span class=\"c6\">.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt9\" href=\"#ftnt_ref9\">[9]<\/a><span class=\"c6\">\u00a0Gallo et al., \u201cRegenerative Medicine Advancements.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt10\" href=\"#ftnt_ref10\">[10]<\/a><span class=\"c6\">\u00a0Chaudhury et al., \u201cAdvancements in Treating Stretch Marks across All Skin Types.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt11\" href=\"#ftnt_ref11\">[11]<\/a><span class=\"c6\">\u00a0Kaur et al., \u201cComparative Study of Microneedling Monotherapy versus Microneedling with Autologous Platelet-Rich Plasma for the Treatment of Stretch Marks (Striae Distensae) and Post-Surgical Scars.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt12\" href=\"#ftnt_ref12\">[12]<\/a><span class=\"c6\">\u00a0Alster and Li, \u201cMicroneedling Treatment of Striae Distensae in Light and Dark Skin With Long-Term Follow-Up.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c1\"><a id=\"ftnt13\" href=\"#ftnt_ref13\">[13]<\/a><span class=\"c6\">\u00a0Clarke, \u201cFDA Approves Flibanserin for Hypoactive Sexual Desire Disorder in Postmenopausal Women | Urology Times.\u201d<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The following is an edited transcript of the\u00a0Journal Club with Pearls &amp; Marketing\u00a0(JCPM) of July 10, 2026, with Charles Runels, MD. \u00a0 &gt;-&gt; The PDF of this live journal club can be seen here &lt;-&lt; Topics Covered Using Ultrasound to Evaluate HA Treatments PRP vs Steroids for Overuse Syndromes Things to Do to Make Your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[137],"tags":[],"class_list":["post-1767","post","type-post","status-publish","format-standard","hentry","category-journal-club"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8UnjI-sv","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/posts\/1767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/comments?post=1767"}],"version-history":[{"count":0,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/posts\/1767\/revisions"}],"wp:attachment":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/media?parent=1767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/categories?post=1767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/tags?post=1767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}