{"id":1760,"date":"2026-05-05T03:13:21","date_gmt":"2026-05-05T03:13:21","guid":{"rendered":"http:\/\/vampirebreastlift.com\/members\/peyronies-profit-book-reviews-you-can-do-prp-vs-prf-jcpm2026-04-28\/"},"modified":"2026-05-05T03:13:21","modified_gmt":"2026-05-05T03:13:21","slug":"peyronies-profit-book-reviews-you-can-do-prp-vs-prf-jcpm2026-04-28","status":"publish","type":"post","link":"https:\/\/vampirebreastlift.com\/members\/peyronies-profit-book-reviews-you-can-do-prp-vs-prf-jcpm2026-04-28\/","title":{"rendered":"Peyronie&#8217;s | Profit | Book Reviews You Can Do | PRP vs PRF | JCPM2026.04.28"},"content":{"rendered":"<div>\n<table class=\"c35\">\n<tbody>\n<tr class=\"c10\">\n<td class=\"c8\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c17\"><span class=\"c50\">Journal Club with Pearls &amp; Marketing 2026.04.28 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/&amp;sa=D&amp;source=editors&amp;ust=1777953947970885&amp;usg=AOvVaw0a66ZaNGsjN0ZO3qapUZx5\" target=\"_blank\" rel=\"noopener\">Cellular Medicine Association<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"c17 c18\">\n<\/div>\n<p class=\"c53 title\"><span class=\"c47 c41 c31 c54\">JCPM2026.04.28<\/span><\/p>\n<p class=\"c16\"><span class=\"c11\">The following is an edited transcript of the\u00a0<\/span><span class=\"c11 c30\">Journal Club with Pearls &amp; Marketing<\/span><span class=\"c4\">\u00a0(JCPM) of April 28, 2026, with Charles Runels, MD. \u00a0<\/span><\/p>\n<p class=\"c16\"><span class=\"c9 c24 c12\"><a class=\"c1\" href=\"https:\/\/cellularmedicineassociation.org\/wp-content\/uploads\/2026\/05\/JCPM2026.04.28-final-edit.pdf\" target=\"_blank\" rel=\"noopener\">&gt;-&gt; The pdf of this live journal club can be seen here &lt;-&lt;<\/a><\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"JCPM2026.04.28\" src=\"https:\/\/player.vimeo.com\/video\/1189031820?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Topics Covered<\/span><\/h2>\n<ul class=\"c48 lst-kix_list_13-0 start\">\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Welcome, Session Overview, and Today\u2019s Agenda<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Dr. George Ibrahim\u2019s Book on Male Sexual Health<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Amazon Book Reviews as a Patient Marketing Strategy<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Writing Effective Book Reviews: Ayn Rand\u2019s Method<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Amazon Affiliates and Building a Referral Practice<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Back to the Research: PRP for Hand Rejuvenation<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Pricing PRP and First Clinical Experiences<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">PRF vs. PRP: A Critical Distinction<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">PRF for Hair Restoration: A Note of Caution<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Journal of Sexual Medicine Review: PRP for ED and Peyronie\u2019s Disease<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">The Placebo Problem in PRP Research<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">O-Shot\u00ae for Chronic UTIs<\/span><\/li>\n<li class=\"c14 li-bullet-0\"><span class=\"c4\">Introducing the Profit Model Course<\/span><\/li>\n<\/ul>\n<p class=\"c26\"><a href=\"https:\/\/runels.com\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3181\" src=\"https:\/\/i0.wp.com\/cellularmedicineassociation.org\/wp-content\/uploads\/2025\/07\/image5-300x239.jpg?resize=300%2C239&#038;ssl=1\" alt=\"\" width=\"300\" height=\"239\" \/><\/a><\/p>\n<p class=\"c44\"><span class=\"c21\"><a href=\"https:\/\/runels.com\" target=\"_blank\" rel=\"noopener\">Charles Runels, MD<\/a><br \/>\nAuthor, researcher, and inventor of the Vampire Facelift\u00ae, Orchid Shot\u00ae (O-Shot\u00ae), Priapus Shot\u00ae (P-Shot\u00ae), Priapus Toxin\u00ae, Vampire Breast Lift\u00ae, and Vampire Wing Lift\u00ae, &amp; Clitoxin\u00ae procedures.<\/span><\/p>\n<h2 class=\"c52\"><span class=\"c43 c47\">Transcript<\/span><\/h2>\n<h2 class=\"c13\"><span class=\"c3\">Welcome, Session Overview, and Today\u2019s Agenda<\/span><\/h2>\n<p class=\"c28\"><span class=\"c38\">Charles Runels, MD:<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Really good stuff today, four papers, one of them out of the Journal of Sexual Medicine that\u2019s encouraging to our work. Another one about hands. We don\u2019t talk about hands that much. And another regarding PRF, lots of questions about PRF.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So, we\u2019ll cover those papers. Before we do that, I want to show you a book that one of our members put out.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And, I\u2019ve been working on something, and I\u2019m finally ready to give it. I\u2019m selling it for 997 bucks. As a starting price, it may go up more than that, but I\u2019m giving it away to everybody on this call. And I think you will find it to be helpful: the heart of how we\u2019ve grown our organization over the past 16 years, and things I haven\u2019t really talked about in that much detail.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Anyway, I\u2019ll get to that. Let\u2019s start, let me show you this book that could be a huge help to you.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Dr. George Ibrahim\u2019s Book on Male Sexual Health<\/span><\/h2>\n<p class=\"c28\"><span class=\"c38\">Charles Runels, MD:<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">George Ibrahim, MD, joined our group over a decade ago. And I thought, yeah, seems like a really bright man and strong background, was a professor of urology and taught, not only performed, but taught surgery regarding prostate cancer and penile implants, a lot of prostate surgery.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And then I had another urologist show up at one of my workshops, who was the head. I won\u2019t say where, but he was the head of a new department of sexual function at one of the major universities. And when I mentioned Dr. Ibrahim to him, he lowered his voice, almost whispered to me about what a wizard Dr. Ibrahim is\u2026from another urologist, a high-prestige job, he really spoke almost in a whisper when he said his name.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Dr. Ibrahim has been a great inspiration and of help to me over the years. He put out this book for patients. If you don\u2019t have your own book, and you offer the P-Shot\u00ae to your patients,\u00a0<\/span><span class=\"c9 c24 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com\/Restore-Your-Prime-Comprehensive-Life-Changing\/dp\/1734686650\/ref%3Dtmm_pap_swatch_0?_encoding%3DUTF8%26dib_tag%3Dse%26dib%3DeyJ2IjoiMSJ9.R06EygrJSPAY52CFPp5zw4kY5ZjgmlzvrvdT-z3cZOPQU7NnYZMagMYrGgBwQrVjN_YlvXlXaEsSnkG9HU3OZLCk9sGkhSXUnmcOb_FM8zCPN2MWJHZM73rvgwHuVuuyAoHP1OXyxuT0AUo2mFDgU9nNwWQrelpznYKzd9Zo_5qmK5jpOlysugKvPuvLMNrUljnLWQRP61EkTtHt7iDqTHg5T_3t8hVKnMxnV5RAluw.L_7FReQRA-_FiYYXlzeETKw6qnzp8by9x8UYAfPkVmc%26qid%3D1777923691%26sr%3D8-1&amp;sa=D&amp;source=editors&amp;ust=1777953947936776&amp;usg=AOvVaw1Sur8TMwlHNMu7qM0Zms2H\" target=\"_blank\" rel=\"noopener\">this is a great one to hand out to your people because it tells the whole story.<\/a><\/span><span class=\"c4\">\u00a0<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">It includes hormone replacement, as well as\u00a0<\/span><span class=\"c9 c12 c24\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/priapusshot.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947936947&amp;usg=AOvVaw0G9_3pBrHYrhjVJum06EEv\" target=\"_blank\" rel=\"noopener\">our P-Shot\u00ae,<\/a><\/span><span class=\"c4\">\u00a0and talks to us about it from the perspective of urologists in a very bright, but relatable way.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I recommend that you buy it. And there\u2019s a little trick. I haven\u2019t talked about this.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I think I mentioned it once years ago, but if I did, it was years ago. I\u2019m not even sure if we talked about this. In the early days, I\u2019m going to tell you how to make his book into an ad for you, other than buying it and giving it to your patients.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">But in the early days of hormone replacement, back literally 26 years ago, when I was doing testosterone pills for women, this was before Suzanne Somers did that first book, which really popularized it.\u00a0<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Most people didn\u2019t know what I was doing. And it would take me a while to explain it to patients.\u00a0<\/span><span class=\"c9 c24 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.runels.com\/fine_tune_your_female_body1.htm&amp;sa=D&amp;source=editors&amp;ust=1777953947937643&amp;usg=AOvVaw2OblNaLMjGDwW9PnarCfJc\" target=\"_blank\" rel=\"noopener\">I actually made an audio recording that was 90 minutes long<\/a><\/span><span class=\"c4\">\u00a0(&lt;-this was back when I was still coding with Dream Weaver), explaining how I thought about hormones so that women and their spouses would understand what I was doing when they became a new patient.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And then Suzanne Somers put out her first book. Well, it went. Most people don\u2019t think of book reviews as a way to advertise, but I wrote one for her book about hormones. It was the first one she did; she did others, but in the first one I wrote a book review and specifically talked about what was strong about her book. And then I mentioned that I did that in my practice.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Amazon Book Reviews as a Patient Marketing Strategy<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">Well, I don\u2019t know if you know this, but when you write a book review on Amazon, they review it, and then the people who read that review have access to your profile on Amazon.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">\u00a0So let me show you, if I go to, let\u2019s see, what\u2019s one. Anyway, I have a whole bunch of reviews on Amazon. Don\u2019t do it as much as I used to. Actually, I was doing it enough and my reviews would get a lot of thumbs up. So Amazon put me on, what did they call it? [Vine program]<\/span><\/p>\n<p class=\"c37\"><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:US:bf4a1bbd-ce92-4d8f-a909-47a7d2395a0d&amp;sa=D&amp;source=editors&amp;ust=1777953947938677&amp;usg=AOvVaw1PHvGnemMgaAkvztkPf4BI\" target=\"_blank\" rel=\"noopener\">=&gt;Benefits of the Cellular Medicine Association&lt;=<\/a><\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">They would give you free stuff if you\u2019d write a review. Well, I did that for about a month. And then some of the stuff I didn\u2019t like could be books. It could be stuff like stereos and computers. And some of it I didn\u2019t like, so I didn't want to spend time writing a bad review. Why should I amplify it and keep meditating on something I don\u2019t like?<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So I dropped out of the program, and sometimes you\u2019ll see reviews marked as that\u2019s one of those people.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">My point is, don\u2019t waste your time reviewing something that you don\u2019t like. But if you have a bright man who\u2019s written a wonderful book, one thing you do, what I did was I liked Suzanne Somers\u2019 book, explained what I was trying to explain from the standpoint of a woman who was also a celebrity.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So I wrote a book review and then that connected her book to my profile on Amazon, which has a place for your website.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And I got patients from around the country from that book review.<\/span><\/p>\n<p class=\"c33\"><span class=\"c11\">=&gt;\u00a0<\/span><span class=\"c9 c24 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/training&amp;sa=D&amp;source=editors&amp;ust=1777953947939570&amp;usg=AOvVaw1AJ2tltHrXgQEZUIXgxtJJ\" target=\"_blank\" rel=\"noopener\">Apply for Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c11\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So if you\u2019re going to do that, the strategy is it has to be a real review. The best writing I\u2019ve ever read about how to write a book review is in\u00a0<\/span><span class=\"c9 c24 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com\/Art-Nonfiction-Guide-Writers-Readers\/dp\/0452282314\/ref%3Dsr_1_1?crid%3D239BMG2O108QH%26dib%3DeyJ2IjoiMSJ9.Y8wv1sBgBwaurM23_Gk9AXbm_7aH09ghXxyYKoYXOK9aS4SlTU-KsiG9gslqIrNeA7YuivjIbFcNm3kFCOFbdzW3WRt-nEt4XFTfw_MaFNVvRR1XJnfaIN2VJSjLzkbmAqTgVqi-cXZ-skH0dQzevORd0pAo9T4RU19WgEbe8-5P4iAXES7PUCiEeUdWb07JCscc7S-gE79J_OjPXdlq7UUpdVOA8VCXZRv7tL3d2lI.IFgdJCUlWko4IDHbG3bdBl5e0XodA1Mr-aVvgU4c3qg%26dib_tag%3Dse%26keywords%3Dayn%2Brand%2Bthe%2Bart%2Bof%2Bnonfiction%26qid%3D1777403567%26s%3Dbooks%26sbo%3DRZvfv%252F%252FHxDF%252BO5021pAnSA%253D%253D%26sprefix%3Dayn%2Brand%2Bthe%2Bart%2Bof%2Bnonfiction%252Cstripbooks%252C279%26sr%3D1-1&amp;sa=D&amp;source=editors&amp;ust=1777953947939984&amp;usg=AOvVaw1yT2s2dsUVKS4XrsALsup9\" target=\"_blank\" rel=\"noopener\">Ayn Rand\u2019s book, The Art of Nonfiction<\/a><\/span><span class=\"c4\">. I\u2019ll show it to you. Let\u2019s see, did I give you\u2026<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">First, I want to make sure you have a link to his book, and then I\u2019ll tell you how to really make this happen. Hold on a second. I don\u2019t think I\u2019ve ever talked about this. I can\u2019t believe I\u2019ve never explained the system to you guys.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">You can Google female hormone replacement, whatever you think your patients are writing for women. And then when you get there, look for the first book.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">This is all supplements. So we want it to be books, not everything, books. I<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">\u2019m showing you how to\u2026 You know, you can buy paid ads on Amazon, but I\u2019m showing you how to get free ads. There you go.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Now, find the top one, then buy it. And your review is not paid as much attention to unless you buy it. Amazon puts a thing by your review as someone who actually bought it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And oftentimes, okay, this one\u2019s got a fair number of views, but especially if you can catch it early on, you\u2019ll be at the top. But oftentimes there aren\u2019t that many reviews. And if you write the way I\u2019m about to show you, you\u2019ll get a lot of thumbs up and get put near the top.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Okay, so you buy the thing. Can\u2019t review something you haven\u2019t read. And if you want to make it happen quickly, buy the Kindle version, then read it, and then write the review. I\u2019ll give you the best thing ever about how to do it, but then here\u2019s the quick version.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Read it and then\u00a0<\/span><span class=\"c25\">write the review as if you were talking with one of your patients<\/span><span class=\"c11\">. Hey, I think this book might help you, especially chapter so-and-so, where I\u2019ve seen this work a lot.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">This other chapter, maybe I don\u2019t agree with everything there, but I\u2019ve seen this work a lot and this is why. That\u2019s the brief outline. And then that review, I\u2019ll just show you five. I\u2019ll pick somebody else who wrote a review here. So see that was, well, I guess they don\u2019t have, not everybody takes advantage of it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Leslie\u2019s got lots of reviews. I see a lot of these people have one-star reviews. If it\u2019s garbage, why write a review?<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">You\u2019re spending your time meditating on it. I call them\u00a0<\/span><span class=\"c25\">sandcastle kicker-overs.<\/span><span class=\"c4\">\u00a0If you walk down the beach, as I did with my wife a few days ago, you see beautiful sandcastles that people spend a lot of lot of time making. Then others are just wicked, and they go kick everybody else\u2019s stuff down. They don\u2019t know how to make a sandcastle.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">If I see more negative reviews than positive, like not legit, garbage. Leslie, you lost my, can you not find anything you like?<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So I don\u2019t do negative reviews, I just don\u2019t. If you don\u2019t like the book or don\u2019t think it\u2019s helpful, great. Go to the next one down or find something positive in it. And talk about whatever it is you don\u2019t agree with.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">But if you have to give it less than four stars, don\u2019t talk about it, skip to the next thing. So what happens is your book reviews start to function like a book club or recommendations. People who follow you, and there are those people who follow the reviewers. And so I look at these are books I\u2019ve recommended to my patients along the way, my children, and friends.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And so I don\u2019t want them to have to wade through things I don\u2019t like. They can look at my book reviews and see my favorite books to go read.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Okay, so once you find it, then you scroll down, you read the thing quickly. If you want as a Kindle, order the thing. It doesn\u2019t matter, but it keeps track of whether you bought it or not. And then somewhere in it says, if you do a video, you get a lot more attention. But somewhere down here, there\u2019s a link that says, \"<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Write your own review. Let\u2019s see where it goes. Here we go. Write a customer review. And then, if you\u2019ve never done one before, set up your account and add your website. And there you go. So you can Google what you like to do and write a review of the top book and you\u2019ll get patients from it. And now you have a free ad on Amazon.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Writing Effective Book Reviews: Ayn Rand\u2019s Method<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">If you\u2019re doing P-Shots, you do that with Dr. Ibrahim\u2019s book. And I just gave you the link. Now let\u2019s jump into the research.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And some of you will actually do that, I hope. And it will be so good for you. Oh, I promise you. So the best writing ever about how to write a book review. If you go, I give this out at my workshops because I think it\u2019s so brilliant.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">But the art of nonfiction. Let\u2019s see, Ayn Rand ran the art of nonfiction. She didn\u2019t even write this book; it was a series of lectures transcribed after her death and compiled afterward. But in here, there is a chapter on writing book reviews.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So, if you want to, use Amazon to find new patients. And if you have your own website, you can do the same thing. Take that picture, put it on a webpage, and then copy and paste your book review onto the page in the book. And your patients will start looking to you for what\u2019s the next best book to read about the things that are interesting to them.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Amazon Affiliates and Building a Referral Practice<\/span><\/h2>\n<p class=\"c0\"><span class=\"c11\">The other thing you can do, it won\u2019t make you rich, living naked on an island somewhere. If you become an Amazon affiliate, you can learn how in your chat. It\u2019ll take you 15 minutes to become an Amazon affiliate. Then what happens if someone clicks on this thing on your website, You get a piece of everything they buy.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I think it\u2019s the next five for the next week or something like that. It isn\u2019t a lot, but it\u2019s something. And I got banned. You know, I\u2019ve been banned from everything. I got banned from even doing that because of something I goofed up with the bank regarding my company's EIN.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And they tagged me as being fraudulent, criminal of some kind. So I\u2019m banned from doing this. So if you buy a book from one of my sites, I\u2019m not getting paid for it, but it\u2019s a cool thing to do. It doesn\u2019t take long to set up and then you can take, I don\u2019t have it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">But if you have one of those accounts, there\u2019ll be a little button you click on that gives you the code. And then you copy and paste that picture of the book, and then you can write about it, and people buy it from you.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">OK, so those are ways. And that\u2019s really how Bezos launched Amazon. A lot of people were trying to make a living as affiliates, and some did, but they\u2019d have a whole website.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So just about these are the books I think are great. If you want to scratch your left or whatever their specialty was and made money and Bezos became a billionaire. But there\u2019s still a possibility of doing that. So I didn\u2019t intend to spend that much time on that.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">But those are ways to use Amazon. And what prompted me to do it, of course, is if you look in the chat box, I\u2019ve given you a link to George Ibrahim\u2019s book where he talks about male sexual function from the standpoint of a, used to be a professor.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Now he\u2019s in private practice, but was a world renowned professor of urology at Duke. So it\u2019s a very strong background, a very brilliant book that will help you explain things to your patients.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">OK, let\u2019s do the research, and then I\u2019m going to give you something I\u2019ve been working on literally for 20-something years, but I\u2019m just now putting lessons from it into a course I\u2019m going to give you that will help you with any business you\u2019re in.<\/span><\/p>\n<p class=\"c33\"><span class=\"c11\">=&gt;\u00a0<\/span><span class=\"c9 c24 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/training&amp;sa=D&amp;source=editors&amp;ust=1777953947946324&amp;usg=AOvVaw3JSGn5WbN7m3S6YzQL2mSf\" target=\"_blank\" rel=\"noopener\">Apply for Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c11\">\u00a0&lt;=<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Back to the Research: PRP for Hand Rejuvenation<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">All right, let\u2019s go back to the research first. You can find something more entertaining on Netflix, but I want this to be something that makes you smarter and more motivated as a healer and brings to you people who need what you know how to do.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">\u00a0Let\u2019s start with this one. This one about treating hands<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref1\" href=\"#ftnt1\">[1]<\/a><\/sup><span class=\"c4\">\u00a0brought back to mind my very first time using PRP. Rep comes into my office, says, use this like Juvederm, if you know the story. Use this like Juvederm. You get volume. Never been a side effect. And you get new blood flow. Something immediately that needs to go in my penis. But I\u2019m going to do faces, as he\u2019s suggesting, for a while.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So I sent out an email and the company that was selling it was Cellful at the time. They were selling a tube that would process eight cc\u2019s of blood. That\u2019s all. You\u2019d get about three or four cc\u2019s of PRP for $375 for one tube.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And they were first to market in this category so they could get it. And by the way, all those I just put them in or the ones we\u2019re about to talk about, just put them in the handout section. They\u2019re all open source so you can download them.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Pricing PRP and First Clinical Experiences<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">All right. So sent out an email. They were recommending you price it at $700.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And that didn\u2019t feel right to me because that\u2019s just like Juvederm was at the time. And as you know, it\u2019s hard to make a living off of that because you have to retreat people and it takes a lot of time to do it right.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And so I went three times cost of goods. So I priced it at $1,500. And I had people come in. The book, I think it was four or five people the first day. And even though I was talking about the face, one of them asked that I treat her hands. It was remarkable.\u00a0<\/span><img data-recalc-dims=\"1\" height=\"300\" width=\"211\" decoding=\"async\" title=\"\" src=\"https:\/\/i0.wp.com\/cellularmedicineassociation.org\/wp-content\/uploads\/2024\/03\/image11-211x300.jpg?resize=211%2C300&#038;ssl=1\" alt=\"A book cover with a rocket launch Description automatically generated\" \/><\/p>\n<p class=\"c0\"><span class=\"c11\">The other one, without me asking, came in with a divot where she had had a cortisone injection in the left buttocks that left a defect where the fat atrophied, as it can happen when they miss the muscle. And I squirted a little there and that got better. So luckily, the very first day I had exposure to some of these things, but I don\u2019t talk about this one that much about hand injections.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I see people, of course, do this, excuse me, with calcium hydroxyapatite or Radiesse. I still like it with filler. And I\u2019m pretty sure I have a video, but it\u2019s old. I need to re-update my video. But the way I do this is I take a Juvederm syringe.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I like Juvederm Ultra Plus, as you know. And I make small aliquots between the bones of the hand and smooth it out. And then I take PRP and I inject it on top.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And it takes for about five cc\u2019s. You can do both hands and you\u2019ll need a syringe of Juvederm and charge them $1,500. Or you can do it with just PRP, which is what I did the first time and charged them $600. And you\u2019ll get a great result. And it actually helps with some of the age spots.<\/span><\/p>\n<p class=\"c33\"><span class=\"c11\">=&gt;\u00a0<\/span><span class=\"c9 c24 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/workshops&amp;sa=D&amp;source=editors&amp;ust=1777953947948957&amp;usg=AOvVaw2oRaxpq80cuMPwVZW5uH84\" target=\"_blank\" rel=\"noopener\">Next Hands-On Workshops with Charles Runels, MD<\/a><\/span><span class=\"c11\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I need to do it myself. I\u2019m looking down. Just turned 66. So now you have research to back it up. Another paper, there have been others, but it\u2019s recent. So remember this makes news.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So if you want to send a link to this, it\u2019s open source, and say, \" Hey, we do this in the office. Give us a call.\u201d<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">You won\u2019t get a thousand calls, but this is a way to get a new patient in this week that you can help who doesn\u2019t know. I forgot we do this, and they will be reminded. Then set that up as an autoresponder. The way I teach it, let it go out. It\u2019s one of your emails automatically and you\u2019ll have people calling for this.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">PRF vs. PRP: A Critical Distinction<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">Okay. So that\u2019s that one. This one to do with, I got a call about this last week. Let me talk about PRF for a second.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">No, here\u2019s the, here\u2019s the hard and fast rule.\u00a0<\/span><span class=\"c25\">If you do a P-Shot\u00ae or an O-Shot\u00ae with PRF, you have not done an O-Shot\u00ae or a P-Shot\u00ae<\/span><span class=\"c4\">. You\u2019ve done something.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I\u2019ve gotten multiple emails where people have had trouble with PRF. And one from a patient who was very frustrated where the provider was using PRF.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And then one of our providers called about necrosis.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Meditate on that for a minute.<\/span><\/p>\n<p class=\"c0\"><span class=\"c25 c27\">Necrosis of the lip from using PRF in the lip.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">PRF is not PRP.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I think there\u2019s a place for it. If you know the anatomy and you use it in the right places in the right way, there\u2019s definitely a place for it. But I don\u2019t think it goes through a small needle into the clitoris. Imagine that same thing that happened in the lip happening in the clitoris.<\/span><\/p>\n<p class=\"c37\">=&gt;<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1777953947950594&amp;usg=AOvVaw17VV66V8f6BzNOTIayAJK-\" target=\"_blank\" rel=\"noopener\">\u00a0Apply for\u00a0<\/a><\/span><span class=\"c9 c5 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1777953947950691&amp;usg=AOvVaw2RSUq3xn52HiTtdvTbRnbc\" target=\"_blank\" rel=\"noopener\">Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c5\">\u00a0<\/span><span class=\"c6\">&lt;=<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">In my opinion, if it\u2019s a place where you need a small needle and where being in the wrong tissue plane could cause necrosis, go with PRP. With calcium chloride or gluconate or thrombin or something that activates it, but so that it flows through the needle in a very aqueous manner. You\u2019re not left with something that A could cause a necrosis, or B could have varying amounts of growth factors, plus or minus, depending on how it went.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And so the bottom line is,\u00a0<\/span><span class=\"c25\">if you had some bad outcome using PRF, like a serious bad outcome with necrosis, you would have the first in the past 16 years ever in our group. But I would not be able to use our resources to take up for you because I would not be able to say you did an O-Shot\u00ae or a P-Shot\u00ae<\/span><span class=\"c4\">. I would say you did something that I don\u2019t recommend.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So if you do that, or if you use exosomes (without using PRP), use the hair of the spider or whatever crow\u2019s foot ground up, whatever the rep has convinced you to do. And the reason I sound irritated is one of our members called us last week, called me last week, said I had this bad outcome with pain and the person is bruised after an O-Shot\u00ae.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">No bad sequelaes, no, as far as necrosis or decreased function, just hurt for two days after she had more swelling than usual. And she had used PRF and I said, well, then you didn\u2019t do an O-Shot\u00ae.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And I guessed accurately that some drug rep had been probably selling that freaking device for a total of two months and has a new fancy car and a hairdo to pay for, told her that she could use PRF instead of PRP to do an O-Shot\u00ae. It\u2019s a lie and it\u2019s a destructive, dangerous lie.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Don\u2019t fall for it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And on the other hand, if you\u2019re injecting the scalp, which got so much freaking blood flow in the ER, sewed up a lot of scalps.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">It\u2019s the craziest thing. So much blood comes out of the scalp. Or if you\u2019re, if you know what you\u2019re doing, you want to use it in the cheek or more appropriately use it where it was first developed for wound care and dentistry or distal extremities of people with poorly healing wounds with diabetes or something. Go for it.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">PRF for Hair Restoration: A Note of Caution<\/span><\/h2>\n<p class=\"c0\"><span class=\"c11\">Okay. And that\u2019s what this paper is about. It\u2019s what reminded me of that disturbing phone call. She wouldn\u2019t give me the rep\u2019s phone number so I could call him or her and have a direct conversation, but she got the point.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So, and as far as I know, no serious sequelaes. I\u2019m waiting for follow-up, but please don\u2019t call it an O-Shot\u00ae or a P-Shot\u00ae if you use PRF. Okay. Back to this. But with hair, whatever, it seems like it might work in this study.<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref2\" href=\"#ftnt2\">[2]<\/a><\/sup><span class=\"c11\">\u00a0It worked better than PRP.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I haven\u2019t seen other reports of this, but it seems to work better. We know PRP works with a stack of papers, but if you\u2019ve got a PRF machine and you\u2019re looking for something to do with it, you have a nice paper here to support its use.<\/span><\/p>\n<p class=\"c33\"><span class=\"c11\">=&gt;\u00a0<\/span><span class=\"c9 c24 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/training&amp;sa=D&amp;source=editors&amp;ust=1777953947953288&amp;usg=AOvVaw0c8bUJaG4A54lkNO2fPQZG\" target=\"_blank\" rel=\"noopener\">Apply for Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c11\">\u00a0&lt;=<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Journal of Sexual Medicine Review: PRP for ED and Peyronie\u2019s Disease<\/span><\/h2>\n<p class=\"c0\"><span class=\"c11\">Okay. This one I love. And then one more, and then I\u2019ll show you what I\u2019m going to give you. And I have six minutes to do it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">All right. This one out of, I love it. The Journal of Sexual Medicine. It\u2019s out of sexual medicine. So, and it\u2019s a review article about the use of PRP for erectile dysfunction and Peyronie\u2019s disease.<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref3\" href=\"#ftnt3\">[3]<\/a><\/sup><span class=\"c4\">\u00a0And it\u2019s about what you would expect. And they talk about nanotechnology and exosomes and other things.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">But when you say exosomes, that could be plants. It could be autologous. Excuse me. It could be a lot of different things. But if you say PRP, I know it came from the person\u2019s body.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">It\u2019s autologous and minimally manipulated. You may have varying amounts of white cells or red cells or varying concentrations of platelets, depending on how you made it. But I know what it is. I don\u2019t know exactly what it is when you have exosomes from so many different sources, some good, some bad, not so good.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So, they think that this is a nice review article and it\u2019s supportive. So, they point out the things we do. Lots of different ways that people are doing it. The only thing that I would call out here is that there\u2019s an ongoing call for more reliance on placebo arm, but that\u2019s pretty freaking hard to do.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So, yeah, they\u2019ve got something to sell. But it\u2019s still good stuff. This is good stuff. It supports what we\u2019re doing. And the only part that I suppose bothers me is that no one seems to mention the fact that saline is not a placebo.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So, you can\u2019t do rigorous blinding and say when feasible, it ain\u2019t \u201cfeasible.\u201d<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">The Placebo Problem in PRP Research<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">You could do a mimic perhaps if the person was blindfolded, then you could simulate a needle stick, which is something that feels sharp, but not put the needle in. But the needle itself causes a reaction from anybody who\u2019s had trigger point injections.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">If you read that science, you'll see that the needle itself triggers metabolic changes.<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref4\" href=\"#ftnt4\">[4]<\/a><\/sup><span class=\"c4\">\u00a0<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And of course, there\u2019s been acupuncture around for a couple of thousand years just from sticking a needle. So, a needle alone is not even a placebo, but you can mimic a needle with the sensation of something sharp without even puncturing the tissue.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">But then you couldn\u2019t double blind it. You can\u2019t double blind a hysterectomy. You just look and see the people get better. You can\u2019t double blind a cholecystectomy, but they quit having pain, and their pancreatitis goes away or whatever.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">If it has a procedure component to it, as in hydrodissection is a component of our procedures, you can\u2019t double blind it, and you can\u2019t have a true injectable placebo because you get the hydrodissection.<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref5\" href=\"#ftnt5\">[5]<\/a><\/sup><\/p>\n<p class=\"c0\"><span class=\"c11\">It still doesn't seem to be talked about. I think you\u2019re going to need to publish a paper that just talks about that.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">The other thing, when they mention Peyronie\u2019s disease, they talk about injecting the plaque and that\u2019s how Dr. Virag did his original study.<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref6\" href=\"#ftnt6\">[6]<\/a><\/sup><\/p>\n<p class=\"c0\"><span class=\"c11\">But many in our group are getting great results just by doing a standard\u00a0<\/span><span class=\"c9 c24 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/priapusshot.com\/peyronies&amp;sa=D&amp;source=editors&amp;ust=1777953947956080&amp;usg=AOvVaw2k2a5Ht9GDXn8kF2K04Nqm\" target=\"_blank\" rel=\"noopener\">Priapus Shot\u00ae or a P-Shot\u00ae<\/a><\/span><span class=\"c4\">\u00a0and using a pump afterward.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">That combination, without even having to visualize the plaque.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">But if you want to inject the plaque, it\u2019s usually palpable. You don\u2019t have to be some great wizard, the gown and the gown examination wizard to find it either.\u00a0<\/span><span class=\"c25\">Most of the patients will show you. They\u2019ll say, here, you can feel it right here and they\u2019ll take their thumb and forefinger and show you,<\/span><span class=\"c4\">\u00a0and then you can feel it too.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So, if you want to inject the plaque, you don\u2019t even have to have an ultrasound to do it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">You can feel when your needle\u2019s in it, and you know your needle\u2019s in it because it\u2019s difficult to inject fluid. You could argue you can\u2019t even really inject it, but you can puncture it at least and maybe inject as you\u2019re passing through it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So, those are some of the things I see as perhaps not so good about this article, but it is supportive and points out things we have noted about the need for more studies. Can\u2019t argue that. I\u2019m a little bit, I have to write some sort of response to that part, but whatever.<\/span><\/p>\n<p class=\"c37\"><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">=&gt;Next Hands-On Workshops with Live Models&lt;=<\/a><\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">O-Shot\u00ae for Chronic UTIs<\/span><\/h2>\n<p class=\"c0\"><span class=\"c11\">Okay, and then last one, this one, I was not able to download, but I\u2019ll give you the link to it in the chat box right now,<\/span><sup class=\"c11 c22\"><a id=\"ftnt_ref7\" href=\"#ftnt7\">[7]<\/a><\/sup><span class=\"c11\">\u00a0but they mentioned something in this review article that I forget to talk about as well, which is that we have tremendous, tremendous real-world reports of people with chronic UTIs being helped by our O-Shot\u00ae.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Not even having to do an injection into the bladder, just do a regular O-Shot\u00ae. I can\u2019t explain exactly.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I could tell you reasons why I\u2019m guessing it might help. I can\u2019t tell you exactly why, but this article backs that up. And so, if you\u2019re treating or if you want to talk about that being a possibility, you could put a link to that article in an email and shoot it out and you could get some phone calls.<\/span><\/p>\n<p class=\"c33\"><span class=\"c11\">=&gt;\u00a0<\/span><span class=\"c9 c24 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/oshot.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947957826&amp;usg=AOvVaw1JpwSh7RfcJje_e1m0ZUMo\" target=\"_blank\" rel=\"noopener\">O-Shot\u00ae Procedure Information and Research<\/a><\/span><span class=\"c11\">\u00a0&lt;=<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Introducing the Profit Model Course<\/span><\/h2>\n<p class=\"c0\"><span class=\"c4\">Okay, last thing, I promised to give you something, and I\u2019ve been, depending on how you want to count. I think there was somebody who did a painting, maybe it was Picasso or somebody. They asked him how long it took him to do the painting.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">And he said, well, it\u2019s either five minutes or 30 years, depending on how it took him five minutes to do the painting, but of course, 30 minutes to get to the place where he could do the five-minute painting. So, how you want to count, but I\u2019ve been working for a couple of months on getting a course launched that I\u2019ve really been practicing for the past 23 years.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Let me show it to you and I\u2019ll give you a login to it and then we\u2019ll call it a day. And this is a free login. Not trying to sell you something, but this is for being on the call today. So, I\u2019m going to type the login address into the chat bar right now.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I recommend that you please not share this because I am going to give it to some of our members, but I\u2019m also going to sell it. So, keep this one to yourself. Hold on a second. Here we go. Make sure it\u2019s the right one. Yep, this is it. Okay. Nobody will have to approve it.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">You just put that in. It\u2019ll ask you for your name and it\u2019s in the chat bar now. Let me show you what I just gave you access to, but that you\u2019ll be able to put your info in and then it\u2019ll just take you there. All right. Let me show you what you got.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">Okay. When you log in, you\u2019ll be, you may have to click a couple of times, but you\u2019ll see this page where I tell the whole story.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">But what happened when I went all cash, I\u2019ll save you the details. I\u2019m going to do the promise you the one-minute version. Most of you know that I went broke twice. The first time I went broke was when I went all-in, and I did it purposefully.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I didn\u2019t think 23 years ago that the model of trying to make it and do really good care and depend on insurance to keep me open would work. So, I fired all my patients, waited the six months out from the non-compete clause, then open back up all cash.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">That was 2003. And I did a lot of other things, but thankfully or 2002, Adrian Sluinski published this book, The Art of Profitability. And it came out as an audible version in 2003, same year that I quit. I think it came out as a book in 2002.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So, I bought it. Remember, where you are a year from now or five years from now depends on two things: who you hang out with and what books you read. Those are the two primary things. What books do you read and who do you hang out with?<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">So, I paid over $2 million in the past conservatively, a few decades to hang out in the room with people that know how to sell things and market things. And I bought a lot of books and a lot of software. And then this would be in the top five, that one book.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And in the opening chapter, he says, take a chapter a week and apply one profit model, which I\u2019d tell you what it is in the course. And he tells you what it is in his book. Well, it runs out after 23 weeks, profit model per week to your practice.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And then he recommends that you develop your own profit models. So, I filled out the whole 52 weeks of the year. And then for the past 23 years, I have modified, added to, and thrown out the things that don\u2019t work so well.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And I\u2019ve gone through the first 23 weeks in his book and then finished out. So, for the past 23 years, at the beginning of every year, I pick a profit model in January for every week of the year, all through the last week of December.<\/span><\/p>\n<p class=\"c49\"><span class=\"c9 c24 c12 c40\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/joinm52.com\/3free&amp;sa=D&amp;source=editors&amp;ust=1777953947960768&amp;usg=AOvVaw2MRy2MDgq7KHch1TSlMXwI\" target=\"_blank\" rel=\"noopener\">=&gt;Model52\u2122 &lt;=<\/a><\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And then I go through it, and it will change your life.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Now,\u00a0<\/span><span class=\"c9 c24 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/prp-training-runels\/&amp;sa=D&amp;source=editors&amp;ust=1777953947960977&amp;usg=AOvVaw2e_7TUMFqFFsQllyC9cFmg\" target=\"_blank\" rel=\"noopener\">when I do workshops<\/a><\/span><span class=\"c11\">, I teach my top five or six.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">One of them is not in his book that I routinely teach. So, most of them are. And so, this course, once you get into it, I\u2019ll tell you that story, tell you what to buy. And then I skip you right over to week 18, which is where we are.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I usually go, I count my weeks from Sunday through Saturday, but if you want to do it Saturday through Sunday, however you want to do it. But either way, it\u2019s the 18th week of the year now. And so, I give you a video that\u2019s always going to be 30 minutes or less.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I give you reading material, some of which was recommended by Mr. Sluinski, who is still an OG now, but he usually consults with huge companies like IBM and people like that with his firm that he started. He has a Harvard law degree and a Harvard business degree and has a huge firm that still operates.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">He\u2019s kind of the mascot now, but the guy\u2019s the real deal. So, I have books that go along with it and you\u2019ll be able to get my five notes marketing system for free because I gave you this, if you don\u2019t have it already.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And I go through that profit model in 30 minutes or less.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And then I tell you how to implement it. If you will do this once a week, just spend an hour on the course, which would be an hour to do this, like this lesson on the audible version of his book is 12 minutes.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">So, you could do the whole thing in less than an hour and then spend an hour, two, three, whatever you have time for that week, implementing that profit model.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And then the next week, forget that one. And if you skip a week, forget it, just forget it until the next year. But if you\u2019ll rotate all 52, the best you can, I\u2019ve never done anything perfectly in my life, but if you just do it the best you can, it will change your life.<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">I have to say this for legal reasons. Your results may vary, but I have many, many stories of people who\u2019ve changed their lives, just implementing the six to 12 models that I usually teach in my workshops. S<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">o there, did I give you the link yet? Yeah, let\u2019s see. Make sure I gave you the right thing.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">Yep. There it is. So, check out the links in the chat box. It\u2019s free to you. Nobody\u2019s going to have to approve you. When you get in, you\u2019ll see that pick up. My recommendation is you pick a day of the week when you\u2019re going to spend an hour or so thinking about it, or two hours.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">If you\u2019re going to do it all at once, two hours, first thing in the weekend morning or 30 minutes every day before, you know, it\u2019d be the most valuable time that you have that you spend. And you\u2019ll be able to do less of other things that you normally have to do during the week.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">I\u2019m working through it again for the time. And finally, I\u2019ve created a structure that I can tell you what I\u2019m thinking as I go through it. So assuming I don\u2019t get shot or fall off a cliff or something or crash my boat, I\u2019m going to go all the way through and hopefully you\u2019ll go with me.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Q&amp;A and Closing<\/span><\/h2>\n<p class=\"c28\"><span class=\"c38\">Charles Runels, MD:<\/span><\/p>\n<p class=\"c0\"><span class=\"c4\">And I think with that, let\u2019s see if there are questions. No questions. So I hope that was helpful to you. Make sure you grab that link and I\u2019ll see you next week. Thank you. Bye.<\/span><\/p>\n<p class=\"c37\">=&gt;<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1777953947963532&amp;usg=AOvVaw1fdWtpCkIDdEEhlreBp3_o\" target=\"_blank\" rel=\"noopener\">\u00a0Apply for\u00a0<\/a><\/span><span class=\"c9 c5 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1777953947963622&amp;usg=AOvVaw19RZIVe7-PgJAbYSVDxddL\" target=\"_blank\" rel=\"noopener\">Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c5\">\u00a0<\/span><span class=\"c6\">&lt;=<\/span><\/p>\n<p class=\"c37\"><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">=&gt;Next Hands-On Workshops with Live Models&lt;=<\/a><\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">References<\/span><\/h2>\n<p class=\"c17 c19\"><span class=\"c6\">Asghar, Aneela, Zahid Tahir, Aisha Ghias, Usma Iftikhar, and Tahir Jameel Ahmad. \u201cEfficacy and Safety of Intralesional Normal Saline in Atrophic Acne Scars.\u201d\u00a0<\/span><span class=\"c20\">Annals of King Edward Medical University<\/span><span class=\"c6\">\u00a025, no. 2 (2019): 2. https:\/\/doi.org\/10.21649\/akemu.v25i2.2867.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Bagherani, Nooshin, and Bruce R Smoller. \u201cIntroduction of a Novel Therapeutic Option for Atrophic Acne Scars: Saline Injection Therapy.\u201d\u00a0<\/span><span class=\"c20\">Global Dermatology<\/span><span class=\"c6\">\u00a02, no. 6 (2016). https:\/\/doi.org\/10.15761\/GOD.1000159.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Bokey, E. L., J. P. Keating, and P. Zelas. \u201cHYDRODISSECTION: AN EASY WAY TO DISSECT ANATOMICAL PLANES AND COMPLEX ADHESIONS.\u201d\u00a0<\/span><span class=\"c20\">ANZ Journal of Surgery<\/span><span class=\"c6\">\u00a067, no. 9 (1997): 643\u201344. https:\/\/doi.org\/10.1111\/j.1445-2197.1997.tb04616.x.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Cass, Shane P.\u00a0<\/span><span class=\"c20\">Ultrasound-Guided Nerve Hydrodissection: What Is It? A Review of the Literature<\/span><span class=\"c6\">. 15, no. 1 (2016): 3.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">El-Amawy, Heba Saed, and Sameh Magdy Sarsik. \u201cSaline in Dermatology: A Literature Review.\u201d\u00a0<\/span><span class=\"c20\">Journal of Cosmetic Dermatology<\/span><span class=\"c6\">\u00a020, no. 7 (2021): 2040\u201351. https:\/\/doi.org\/10.1111\/jocd.13813.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Glazer, Clara Helene, Sara Afghan Tolouee, Rie Seifert, Christian Fuglesang Skj\u00f8dt Jensen, and Mikkel Fode. \u201cPlatelet-Rich Plasma Therapy in Benign Bladder Diseases: A Systematic Review of the Literature.\u201d\u00a0<\/span><span class=\"c20\">Urologia<\/span><span class=\"c6\">, April 24, 2026, 3915603261441148. https:\/\/doi.org\/10.1177\/03915603261441148.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Kaltsas, Aris, and Dimitrios Hatzichristou. \u201cErectile Dysfunction and Peyronie\u2019s Disease: From Biologics to Nanomedicine-Enabled Therapies.\u201d\u00a0<\/span><span class=\"c20\">Sexual Medicine<\/span><span class=\"c6\">\u00a014, no. 3 (2026): qfag019. https:\/\/doi.org\/10.1093\/sexmed\/qfag019.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Li, Man, Yue Bai, Zhenzhen Ye, et al. \u201cComparative Efficacy and Safety of Platelet-Rich Plasma (PRP), Injectable Platelet-Rich Fibrin (i-PRF) and Concentrated Growth Factors (CGF) for Female Pattern Hair Loss (FPHL): A Prospective Multicenter Randomized Clinical Trial.\u201d\u00a0<\/span><span class=\"c20\">Journal of Dermatological Treatment<\/span><span class=\"c6\">\u00a037, no. 1 (2026): 2659498. https:\/\/doi.org\/10.1080\/09546634.2026.2659498.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Liang, Yutong, Jun Zhuang, Xueshang Su, Ziming Zhang, Qingqian Wei, and Jintian Hu. \u201cCurrent Materials and Techniques in Cosmetic Hand Injections.\u201d\u00a0<\/span><span class=\"c20\">Journal of Plastic Surgery and Hand Surgery<\/span><span class=\"c6\">\u00a061 (April 2026): 78\u201385. https:\/\/doi.org\/10.2340\/jphs.v61.45435.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Saltzman, Bryan M., Timothy Leroux, Maximilian A. Meyer, et al. \u201cThe Therapeutic Effect of Intra-Articular Normal Saline Injections for Knee Osteoarthritis: A Meta-Analysis of Evidence Level 1 Studies.\u201d\u00a0<\/span><span class=\"c20\">The American Journal of Sports Medicine<\/span><span class=\"c6\">\u00a045, no. 11 (2017): 2647\u201353. https:\/\/doi.org\/10.1177\/0363546516680607.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Searle, Tamara, Firas Al-Niaimi, and Faisal R. Ali. \u201cSaline in Dermatologic Surgery.\u201d\u00a0<\/span><span class=\"c20\">Journal of Cosmetic Dermatology<\/span><span class=\"c6\">\u00a020, no. 4 (2021): 1346\u201347. https:\/\/doi.org\/10.1111\/jocd.13996.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Tekin, Levent, Selim Akarsu, O<\/span><span class=\"c4\">\u011f<\/span><span class=\"c6\">uz Durmu\u015f, Engin \u00c7akar, \u00dcmit Din\u00e7er, and Mehmet Zeki K\u0131ralp. \u201cThe Effect of Dry Needling in the Treatment of Myofascial Pain Syndrome: A Randomized Double-Blinded Placebo-Controlled Trial.\u201d\u00a0<\/span><span class=\"c20\">Clinical Rheumatology<\/span><span class=\"c6\">\u00a032, no. 3 (2013): 309\u201315. https:\/\/doi.org\/10.1007\/s10067-012-2112-3.<\/span><\/p>\n<p class=\"c17 c19\"><span class=\"c6\">Virag, Ronald, H\u00e9l\u00e8ne Sussman, Sandrine Lambion, and Val\u00e9rie de Fourmestraux. \u201cEvaluation of the Benefit of Using a Combination of Autologous Platelet Rich-Plasma and Hyaluronic Acid for the Treatment of Peyronie\u2019s Disease.\u201d\u00a0<\/span><span class=\"c20\">Sexual Health Issues<\/span><span class=\"c6\">\u00a01, no. 1 (2017). https:\/\/doi.org\/10.15761\/SHI.1000102.<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Tags<\/span><\/h2>\n<p class=\"c0\"><span class=\"c11\">PRP, platelet-rich plasma, O-Shot, Orchid Shot, P-Shot, Priapus Shot, Clitoxin, PRF, platelet-rich fibrin, PRF vs PRP, PRF necrosis, PRF lip necrosis, PRF complications, exosomes, erectile dysfunction, Peyronie\u2019s disease, penile plaque, hydrodissection, placebo arm, saline placebo, blinding in PRP studies, Journal of Sexual Medicine, hand rejuvenation, hand PRP, calcium hydroxyapatite, Radiesse, Juvederm, Juvederm Ultra Plus, hand filler, age spots, chronic UTI, urinary tract infection, O-Shot UTI, female sexual dysfunction, vaginismus, hair restoration, PRF hair, PRP hair, alopecia, Amazon book review, Amazon affiliate, patient marketing, book review marketing, hormone replacement, testosterone, Suzanne Somers, Ayn Rand, Art of Nonfiction, Dr.<\/span><\/p>\n<p class=\"c0\"><span class=\"c11\">George Ibrahim, urology, Duke University, male sexual health, profit model, Art of Profitability, Adrian Slywotzky, cash practice, medical business, physician marketing, practice growth, Charles Runels MD, CMA, Cellular Medicine Association, journal club, JCPM<\/span><\/p>\n<h2 class=\"c13\"><span class=\"c3\">Helpful Links<\/span><\/h2>\n<p class=\"c17\">=&gt;\u00a0<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">Next Hands-On Workshops with Live Model<\/a><\/span><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/cellularmedicineassociation.org\/events\/\" target=\"_blank\" rel=\"noopener\">s<\/a><\/span><span class=\"c6\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c17\"><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/prp-training-runels\/&amp;sa=D&amp;source=editors&amp;ust=1777953947967958&amp;usg=AOvVaw2pn9kGBn_hHOKPvcEEjypH\" target=\"_blank\" rel=\"noopener\">=&gt;Next Hands-On Training with Live Models with Dr. Runels (includes marketing)&lt;=<\/a><\/span><\/p>\n<p class=\"c17\"><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/botoxclass.com\/workshop&amp;sa=D&amp;source=editors&amp;ust=1777953947968095&amp;usg=AOvVaw2VLDXOUpnyJGeiL7Ti8Nae\" target=\"_blank\" rel=\"noopener\">=&gt;Hands On Botulinum Toxin Workshop That Teaches Medical &amp; Cosmetic Uses&lt;=<\/a><\/span><\/p>\n<p class=\"c17\">=&gt;\u00a0<span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/botoxclass.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968185&amp;usg=AOvVaw2FJRnjEUnGNSf-sAkWgtx-\" target=\"_blank\" rel=\"noopener\">Dr. Runels Online\u00a0<\/a><\/span><span class=\"c9 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/botoxclass.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968237&amp;usg=AOvVaw0TEX_3UI3HylcNbn8539c7\" target=\"_blank\" rel=\"noopener\">Botulinum Blastoff Course<\/a><\/span><span class=\"c6\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c17\">=&gt;\u00a0<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968352&amp;usg=AOvVaw0ewYeYEuIiwH5m_98XNm1n\" target=\"_blank\" rel=\"noopener\">The Cellular Medicine Association (who we are<\/a><\/span><span class=\"c5\">)\u00a0<\/span><span class=\"c6\">&lt;=<\/span><\/p>\n<p class=\"c17\">=&gt;<span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968457&amp;usg=AOvVaw3pOcQ1levoFmRGvzLYi-kg\" target=\"_blank\" rel=\"noopener\">\u00a0Apply for\u00a0<\/a><\/span><span class=\"c9 c12 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/procedures\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968536&amp;usg=AOvVaw1XVNCeWiCzejhK3EliArsD\" target=\"_blank\" rel=\"noopener\">Online Training for Multiple PRP Procedures<\/a><\/span><span class=\"c5\">\u00a0<\/span><span class=\"c6\">&lt;=<\/span><\/p>\n<p class=\"c17\">=&gt;\u00a0<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/oshot.info\/fsfi-calculator&amp;sa=D&amp;source=editors&amp;ust=1777953947968657&amp;usg=AOvVaw0gIifjGq5A6ofYK7207SFA\" target=\"_blank\" rel=\"noopener\">FSFI Online Administrator and Calculator<\/a><\/span><span class=\"c6\">\u00a0&lt;=<\/span><\/p>\n<p class=\"c17\">=&gt;\u00a0<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/5notes.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968752&amp;usg=AOvVaw24m08zO7r0CXXePPRnfnpT\" target=\"_blank\" rel=\"noopener\">5-Notes Expert System for Doctors<\/a><\/span><span class=\"c5\">\u00a0<\/span><span class=\"c6\">&lt;=<\/span><\/p>\n<p class=\"c17\">=&gt;<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968856&amp;usg=AOvVaw0jpsMFCT8Zo-0_u4znulm5\" target=\"_blank\" rel=\"noopener\">\u00a0Help with\u00a0<\/a><\/span><span class=\"c9 c5 c30\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968927&amp;usg=AOvVaw3Br2l7W6qUzhqca8B793Bk\" target=\"_blank\" rel=\"noopener\">Logging into Membership Website<\/a><\/span><span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/password\/&amp;sa=D&amp;source=editors&amp;ust=1777953947968974&amp;usg=AOvVaw3_jnozQ_atYl9V83PFJuKj\" target=\"_blank\" rel=\"noopener\">s<\/a><\/span><span class=\"c5\">\u00a0<\/span><span class=\"c6\">&lt;=<\/span><\/p>\n<p class=\"c17\">=&gt;\u00a0<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/ontraport.com\/Cellular-Medicine-Association-&amp;sa=D&amp;source=editors&amp;ust=1777953947969125&amp;usg=AOvVaw01cbVlGF4NMMGB6BNWzInk\" target=\"_blank\" rel=\"noopener\">The software I use to send emails: ONTRAPORT (free trial)<\/a><\/span><span class=\"c5 c31\">\u00a0<\/span><span class=\"c31 c43\">&lt;=<\/span><span class=\"c6\">\u00a0<\/span><\/p>\n<p class=\"c17\">=&gt; Sell O-Shot\u00ae products: You make 10% with links you place; shipped by the manufacturer),\u00a0<span class=\"c9 c5\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.loom.com\/share\/dcd9fe2284a746a199fd7d5cc42d5f61?sid%3Df5a33b4b-a3ee-4fb1-b13e-2273718dce9b&amp;sa=D&amp;source=editors&amp;ust=1777953947969324&amp;usg=AOvVaw0uSqEsDZeB0y7i5a5YuINt\" target=\"_blank\" rel=\"noopener\">this explains<\/a><\/span>\u00a0and\u00a0<span class=\"c5 c9\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/oshotwomen.leaddyno.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947969397&amp;usg=AOvVaw0I_CZi_3MHSF6vwrRltngd\" target=\"_blank\" rel=\"noopener\">here\u2019s where to apply<\/a><\/span><\/p>\n<div>\n<table class=\"c35\">\n<tbody>\n<tr class=\"c10\">\n<td class=\"c45\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c17\"><span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/runels.com\/&amp;sa=D&amp;source=editors&amp;ust=1777953947971169&amp;usg=AOvVaw3VdaSGZwVjSGzd4hlZeXM4\" target=\"_blank\" rel=\"noopener\">Charles Runels, MD<\/a><\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0888-920-5311 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<span class=\"c9 c12\"><a class=\"c1\" href=\"https:\/\/www.google.com\/url?q=https:\/\/cellularmedicineassociation.org\/&amp;sa=D&amp;source=editors&amp;ust=1777953947971283&amp;usg=AOvVaw2Kvkmo6OttaTe-hzQRmDc3\" target=\"_blank\" rel=\"noopener\">CellularMedicineAssociation.org<\/a><\/span><\/p>\n<\/td>\n<td class=\"c34\" colspan=\"1\" rowspan=\"1\">\n<p class=\"c46\">Page\u00a0\u00a0of<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"c17 c18\">\n<\/div>\n<hr class=\"c39\" \/>\n<div>\n<p class=\"c17\"><a id=\"ftnt1\" href=\"#ftnt_ref1\">[1]<\/a><span class=\"c7\">\u00a0Liang et al., \u201cCurrent Materials and Techniques in Cosmetic Hand Injections.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c17\"><a id=\"ftnt2\" href=\"#ftnt_ref2\">[2]<\/a><span class=\"c7\">\u00a0Li et al., \u201cComparative Efficacy and Safety of Platelet-Rich Plasma (PRP), Injectable Platelet-Rich Fibrin (i-PRF) and Concentrated Growth Factors (CGF) for Female Pattern Hair Loss (FPHL).\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c17\"><a id=\"ftnt3\" href=\"#ftnt_ref3\">[3]<\/a><span class=\"c7\">\u00a0Kaltsas and Hatzichristou, \u201cErectile Dysfunction and Peyronie\u2019s Disease.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c17\"><a id=\"ftnt4\" href=\"#ftnt_ref4\">[4]<\/a><span class=\"c7\">\u00a0Tekin et al., \u201cThe Effect of Dry Needling in the Treatment of Myofascial Pain Syndrome.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c17\"><a id=\"ftnt5\" href=\"#ftnt_ref5\">[5]<\/a><span class=\"c7\">\u00a0Asghar et al., \u201cEfficacy and Safety of Intralesional Normal Saline in Atrophic Acne Scars\u201d; Bokey et al., \u201cHYDRODISSECTION\u201d; Bagherani and R Smoller, \u201cIntroduction of a Novel Therapeutic Option for Atrophic Acne Scars\u201d; Searle et al., \u201cSaline in Dermatologic Surgery\u201d; El-Amawy and Sarsik, \u201cSaline in Dermatology\u201d; Saltzman et al., \u201cThe Therapeutic Effect of Intra-Articular Normal Saline Injections for Knee Osteoarthritis\u201d; Cass,\u00a0<\/span><span class=\"c2\">Ultrasound-Guided Nerve Hydrodissection: What Is It? A Review of the Literature<\/span><span class=\"c7\">.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c17\"><a id=\"ftnt6\" href=\"#ftnt_ref6\">[6]<\/a><span class=\"c7\">\u00a0Virag et al., \u201cEvaluation of the Benefit of Using a Combination of Autologous Platelet Rich-Plasma and Hyaluronic Acid for the Treatment of Peyronie\u2019s Disease.\u201d<\/span><\/p>\n<\/div>\n<div>\n<p class=\"c17\"><a id=\"ftnt7\" href=\"#ftnt_ref7\">[7]<\/a><span class=\"c7\">\u00a0Glazer et al., \u201cPlatelet-Rich Plasma Therapy in Benign Bladder Diseases.\u201d<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Journal Club with Pearls &amp; Marketing 2026.04.28 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Cellular Medicine Association JCPM2026.04.28 The following is an edited transcript of the\u00a0Journal Club with Pearls &amp; Marketing\u00a0(JCPM) of April 28, 2026, with Charles Runels, MD. \u00a0 &gt;-&gt; The pdf of this live journal club can be seen here &lt;-&lt; Topics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[137],"tags":[],"class_list":["post-1760","post","type-post","status-publish","format-standard","hentry","category-journal-club"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8UnjI-so","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":0,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"wp:attachment":[{"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vampirebreastlift.com\/members\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}